Sometimes we hear talk about corporate identity, two very common words in graphics, but it is equally common not to know their true meaning. Let's try to clarify things a little! Like all…
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Laminations, varnishing, embossing, silk-screen effects, embossing, hot stamping, lamination and letterpress. Ennoblements, or exclusive finishes, are the connection between technologies and our senses, they bring out…
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The Government provides the first clues for using the advertising bonus to promote the new tax incentives on advertising costs: tax credit from 2018. With the corrective measure of…
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The so-called PTO "Promotion Through Object" is highly successful in brand promotion processes because it showcases the company thanks to the object, transmitting an emotion. This form of communication is specifically designed to…
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The English call them "Corporate Gift", we corporate gifts... used mostly at Christmas they can also be a concrete signal to embed in a customer's memory,...
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Communication is moving in the direction of multimedia video. The data emerged from the Engage Conference organized in Milan. Every day over 5.5 million watch videos online in Italy. The…
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