In recent years, advertising on YouTube has proven to be one of the most effective advertising channels for businesses, thanks to its large range of active users and…
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International trade can be a very attractive opportunity for companies looking to expand and diversify their business. However, exporting can also bring risks and challenges. Therefore, before…
Black Friday 2022 is upon us and companies are already starting to prepare to sell their products online. In fact, as every year, many consumers are anxiously awaiting ...
Product photos are one of the most important (although unfortunately underestimated) aspects for your e-commerce. After all, your customers can't see, touch or smell yours ...
Google recently announced that the much anticipated withdrawal of third-party cookies scheduled for next year has been postponed to the end of 2024. At the news, many marketing managers…
Marketing strategies require creativity, knowledge of the target market and the company and, above all, a lot of time. Often then it happens that the strategy chosen for your e-commerce does not ...
ROI, acronym for Return Of Investment, is a very important parameter for those who want to invest in the digital sector. This metric, in fact, is able to calculate precisely ...
A few weeks ago we talked about a fundamental software to help your e-commerce on the web: CRM (here the article). In today's article we start from this tool to introduce ...
CRM, acronym for Customer Relationship Management, is a tool that can help your business grow in an increasingly competitive market. For a modern company, the role of…
Omnichannel Marketing is a strategy used by companies to interact with their customers, with the aim of creating an engaging and rewarding user experience. This includes both physical channels…
Community marketing is a commercial strategy that aims to establish a dialogue with existing customers who gather in groups (or communities) on the web. This practice, ...
In a historical period in which the world economy has been tormented by numerous and unpleasant events known to all, companies find themselves having to face new daily challenges to ...
