Never before has there been such rapid and exponential growth in web commerce as in recent years and, according to experts' estimates, this trend will only increase further. It therefore becomes essential to stay updated on new e-commerce trends 2022 to remain competitive on the market. Only by foreseeing the possible future scenarios, in fact, it is possible to study ad hoc strategies to intercept the tastes and needs of the potential customers of your e-commerce.
So let's see what the new e-commerce trends 2022.
New e-commerce trends 2022
We have already had the opportunity to rattle off a large number of data showing how Italians, also due to the numerous lockdowns, increasingly rely on the web to make their purchases, especially through smartphones (visit the news section of the site for dedicated articles).
This is a relatively new slice of the market in Italy and as such presents numerous commercial possibilities that can also be exploited by small companies. Provided they are capable of predict future trends and intercept the tastes and needs of the millions of potential customers who surf the net every day.
In recent months we have published several articles that have analyzed many of the points that we will touch on below. With this article we aim to put the pieces together in order to provide a comprehensive overview of the new e-commerce trends 2022.
The first and most important thing to keep in mind concerns the transition from desktop to mobile. For some years now, users have preferred to browse through their smartphones and this trend is constantly growing numbers.
According to Salesforce quarterly report, drawn up in 2021, mobile traffic has grown in just 3 months by 3%, going from 21% to 24%, while PC traffic has halved, reaching 20%, compared to 40% in the previous quarter.
In order to be considered competitive on the web in 2022, the e-commerce therefore they will have to have a site responsive mobile or one PWA. An e-commerce site that does not offer a good experience to a user who browses from a smartphone, risks seeing sales collapse.
Much of the success of an e-commerce, in fact, depends on the user experience or user experience. This depends primarily on the fact that Google "rewards" the sites that offer good user experience, while it “hides” those who don't. But the same users, in a world that offers infinite shopping possibilities such as the web, tend to prefer sites e-commerce that meet their needs.
The philosophy of the moderns e-commerce therefore places the user and his browsing experience at the center of attention. To find out how, read the our article.
The concept of user first is closely linked to that of omnichannel. Manage your e-commerce with a multi-channel approach (which we have already discussed in this article) will be one of the key points for 2022 to ensure an immersive and satisfying user experience.
One of the aspects of the online shopping newer and at the same time more appreciated by users is the possibility to get in touch with the company through different channels, both online and offline. Scrolling through the shop and adding products to the cart from your PC, buying from your mobile phone and picking up the goods in the store will soon become normal.
Implement a strategy omnichannel it is certainly the best way to increase and retain your customers.
Remaining in the perspective of omnichannel, also i social network have recently entered the world of e-commerce, through a phenomenon that takes the name of social commerce. For a company, social networks can represent a showcase that becomes important to exploit.
In fact, more and more people are looking for products, discovering new brands and making their purchases directly through social media.
New payment methods
A natural consequence of the increase in web purchases concerns the payment methods used. While cash payments are constantly decreasing, even for “live” transactions, payments with credit cards, Paypal, Satispay, etc., are growing and are accompanied by new payment methods.
The most recent innovations in this sense are represented by the installment payment applied to the web, the so-called Buy Now Pay Later. It allows buyers to purchase products and services, pay them in convenient monthly installments, at zero interest.
New ways to shop online
Finally, new and different ways of concluding purchases on the web are spreading. With the boom of intelligent personal assistants, Such as Alexa, and smart speakers, such as Google Home, the trend to make purchases through the voice. Among the sectors most affected by this innovation are the catering, including home delivery services, technology and furniture.
Purchases that take advantage of systems are also increasingly popular augmented and virtual reality. This technology becomes particularly useful to compensate for the lack of physicality of some types of e-commerce, such as clothing and accessories. A concrete example is technology Virtual Try On, which is leveraged by companies such as Ray-Ban and L'Oreal to allow their customers to try their products before buying them.
The latest news then concerns the Livestream Shopping, or the possibility of making purchases during live streaming, often held in collaboration with influencers and streamers. By exploiting the notoriety and engagement that the latter are able to generate, many e-commerce companies have seen an increase not only in earnings, but also in brand awareness and the loyalty of their customers.