The explosion of online shopping as a mass phenomenon has pushed more and more small and medium-sized enterprises to explore this territory. On the other hand, it is a market that generated, in 2021 alone, almost 5,000 billion dollars in the world, with just under 40 billion in Italy alone.
With the exponential increase in competition, it becomes increasingly difficult to get noticed on the web, among the tide of e-commerce that are born every day. For this reason, Google has shared new indications and advice to improve theSEO optimization of your site.
SEO optimization for your e-commerce
L'search engine optimization (SEO) is a fundamental aspect to stand out from the crowd and reach the top positions in the search results. It is a complex job, which requires numerous studies and includes different aspects of the website to be optimized.
The final purpose is to satisfy the requirements that Google "likes", which positively evaluates the operations carried out and thus makes the site "rise" to the top among the results. However, there is a small problem: Google has never released an exhaustive list of the criteria with which it evaluates these aspects.
Every so often, however, the American giant shares advice and information and it is therefore essential to stay up to date on the matter and take advantage of these opportunities to improve theSEO optimization of your site. So let's see what these precious tips are.
The first tip concerns the infrastructure of the site. What do the technical bases of the site center with theSEO optimization? In short, if the site does not meet the basic criteria in terms of basic structure, Google will penalize its visibility.
To increase the number of visitors to your site, it is therefore essential to start with the basic structure of e-commerce. It is a more complex job than it may initially appear. In fact, several elements fall under the infrastructure:
- the basic structure;
- the lyrics;
- page titles;
- the descriptions (metadescriptions).
Mark the product variant pages
An e-commerce often contains several variants of the same product, such as color variants, sizes, etc. Reporting these differences to Google helps the tool to better understand the content of the site, with a relative improvement of theSEO optimization.
Another detail that can improve search engine rankings is to use a different URL for each variant of the same product.
A user who lands in an e-commerce does not necessarily access the home page, but can arrive in any of the pages of the site. For this reason it is important that on every page there are relevant content and useful to the visitor.
Obviously, even the home page should not be neglected, quite the contrary. It must have clear content, links that refer to other pages of the site and beautiful images. An e-commerce should follow the user step by step, guiding him in all phases of navigation, from his entry to the purchase.
Use the same URL for events
If a site uses dedicated pages for recurring events, such as holidays or seasonal sales, the best practice is to use the same URL. For example, if the site in question publishes a page dedicated to end-of-summer promotions every year, it is more convenient to use the same page (and therefore the same URL), rather than creating a specific page every time.
This prevents Google from having to search and index a new page every time, as it already knows the URL.
The last tip is actually something already known and concerns the loading speed of the pages of the site. A slow page, with loading times greater than 3 seconds, will be penalized by Google.
In order to facilitate user navigation, in fact, Google favors sites that load content quickly.
To respect all the points indicated above, there are some useful tools that can tell us if we are respecting the rules for a correct one SEO optimization.
The first is definitely there Google Search Console, through which we can verify any technical infrastructure problems, the relationship between pages and URLs. A second useful tool is Google Analytics which measures the performance of the different pages. Then there are some tools that help us in the very moment of creating content, within WordPress, such as the plugin Rank Math SEO.
For a'SEO optimization professional and high-performance, the best advice is always to rely on experts in the sector. Digife deals with the creation of websites in all its phases, including optimization for search engines and offers a precise, punctual service at your service.
Contact us for more information or for a quote.