
It was 2016 when, for the first time, internet traffic from smartphones exceeded that from computers. At the time it turned out to be unexpected news, just think that in 2010…
One of the aspects that is too often ignored by e-commerce site managers concerns the online reviews that consumers publish on the web after a shopping experience. This phenomenon is strong…
CRM, acronym for Customer Relationship Management, is a tool that can help your business grow in an increasingly competitive market. For a modern company, the role of…
Omnichannel Marketing is a strategy used by companies to interact with their customers, with the aim of creating an engaging and rewarding user experience. This includes both physical channels…
Community marketing is a commercial strategy that aims to establish a dialogue with existing customers who gather in groups (or communities) on the web. This practice, ...
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