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Google Discover – How to optimize your site to make the most of it

By March 23, 2023No Comments
Google Discover - Example from smartphone

Google Discover is a Google feature that shows you a personalized feed of news, articles, videos, and other content based on your interests and online activities. In this article, we'll explore how this works Google Discover and how you can optimize your website to get more visibility on this platform.

How Google Discover works

Google Discover uses machine learning to identify users' interests and suggest relevant content to them. This is done by analyzing users' previous searches, online activities and use of Google Assistant. The algorithm of Google Discover continuously learns from user interactions, improving recommendations accordingly.

Google Discover presents content in the form of sliding tabs, each containing an image, a title and a brief summary of the content. Users can interact with tabs by swiping up to view related content, save articles for later reading, or “like” them.

How to optimize your website for Google Discover

To get maximum visibility on Google Discover, it is important to optimize your website for the Google algorithm. Below are some SEO strategies you can use to improve your chances of appearing on the Discover feed.

Create high quality content

High quality content is the foundation of any effective SEO strategy, and this also applies to Google Discover. Try to create interesting, informative and engaging content for users. Use images and videos to make your content more engaging.

Be specific in your keyword selection

Keywords are important for Google Discoverbut should not be overused. Use keywords that are relevant to your content and be specific in selecting those keywords. Keep in mind that Discover it's highly personalized, so keywords that work for one user may not work for another.

Use structured data

Structured data helps Google understand the content of your website. Using schema markup, you can provide additional information about your content, such as the title, author, publication date, and more. This increases the likelihood that your content will appear on Google Discover.

Use short and descriptive URLs

Google Discover use URLs to identify content on your website. Use short, descriptive URLs that contain relevant keywords. This increases the likelihood that your content will appear on Discover and makes it easier for users to understand the content of your website.

Make your website mobile-friendly

Most users of Discover access the platform via mobile devices, so it is important that your website is mobile-friendly. Use responsive design to ensure your site adjusts to different screen sizes. Also, make sure your website is fast and easy to navigate on mobile devices.

Provide a high quality user experience

Google Discover Also evaluate the user experience of your website. Make sure your site is easy to navigate and content is accessible. Provide a good user experience for your website visitors and you will be rewarded with increased visibility on Google Discover.

Update your website frequently

Regularly update your website with new content to keep your site fresh and relevant. Google Discover Always look for new, high-quality content to show to users, so update your site frequently to increase your chances of appearing on the feed Discover.

In summary, Google Discover is a powerful platform to get your website known. With proper SEO optimization, you can increase your chances of appearing on the Discover feed and reaching a wider audience. Keep in mind that success on Discover it requires a long-term strategy based on creating high-quality content and continuously optimizing your website.

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