Amazon is one of the largest and fastest online retailers in the world. In just one day, Amazon ships up to 1.6 million packages. Many brands sell their products on the Amazon website, making it among the largest e-commerce retailers. Millions of sellers are on Amazon, and the ultimate goal for any buyer is to purchase a product. A potential customer may not know who to buy from in front of so many sellers posting products every day. To get potential customers to buy your products over your competitors, understanding how Amazon's search engine optimization (SEO) works.
How Amazon SEO Works
Amazon evaluates its search results in the same way that Google does, through an algorithm. The search engine in question is known as A9. When users search for keywords, the algorithm uses multiple parameters to organize the millions of products in its database by relevance. The results are triggered by customers' shopping preferences, previous purchases, and more. Algorithms are mainly based on performance and relevance. If your keyword matches your customers' search query, your product is relevant. On the other hand, performance depends on the sales success of your products.
Tips for improving your Amazon SEO
As a seller, you should sell goods that consumers need or already buy frequently. Increase your sales today and allow your audience to locate your products with the following SEO tips for Amazon.
1. Conduct effective keyword research
First, choose the best keywords for the products you sell. Keyword selection is achieved by reviewing the best-selling products with the maximum number of reviews, reviewing the list, and manually selecting related keywords that match your product. This can be a grueling process, so if you don't have a lot of time, you might choose to use an Amazon keyword tool to determine a keyword's search volume.
2. Refine your title
A headline is the most effective way to grab the reader's attention when it comes to relevance. Some tips for optimizing your product titles are: Include your brand name Provide a vivid description of what your product does Name a unique selling proposition (USP) of your product. Indicate the color and, if your product has several color options, mention them as well. Clarify the dimensions of the product. If necessary, mention the quality of your product. To optimize your title, you need to enter the most relevant keywords first. Avoid putting keywords in the title to keep your Amazon SEO in tip-top shape.
3. Manage feedback
Feedback is crucial in any business. Positive reviews can lead shoppers to buy your product or come back for others, while negative reviews can influence a potential customer's perception of your product. When you manage your product reviews, you automatically improve your Amazon SEO campaigns. Products with four or more stars are generally found at the top of Amazon's search results. Most of these products have excellent reviews from satisfied customers. It is essential to convince your customers to leave their feedback after their experience with your products. However, not all customers have something positive to say. And that's okay! Take your time to respond to negative reviews and hopefully avoid discouraging any prospective buyers. When you respond to complaints, such as offering to replace damaged or broken goods, you encourage buyers to feel confident in your business. An effective response to your feedback, both negative and positive, increases your rankings on Amazon.
4. Product images
When acquiring a prospect on Amazon, let the image do the talking. Images are proven to contribute greatly to the buying process.
Buyers can't see your product in front of them. They depend on the product image to build trust in your product. Even after a customer sees several product listings, a great product image can draw them to your page. That's why product images are key to driving sales. Amazon offers a “zoom” function for images that gives customers a better view of the product. When customers zoom in on an image, they want to see it from all angles and understand it better. As a product seller, you need to provide high resolution images taken with an excellent camera. Google images may not necessarily affect your Amazon SEO, but they do contribute to your Amazon conversion rate. The performance of your product listings also increases as you receive more sales.
5. Product price
Most consumers are looking for the best product at the cheapest price. Before adding a price tag to your product, you should first consider checking your competitors' prices on the same product. The prices of your competitors will determine the price range in which you will have to stay. Be careful not to overcharge, as overpricing your products can drastically reduce Amazon's SEO performance.
6. Use bullet points in product descriptions
When you wonder what to post about your product, you probably have a lot to say. After all, you want to convince your potential buyer of the advantages of your product over others in the market. Your information shouldn't be too complex for your customers to read or understand. It is important to include your information in bullet form. Some product descriptions can be pretty detailed, but your audience needs to be able to gather all the information. Make sure you don't stuff your bullet points with keywords; it is possible to emphasize the main and specific characteristics such as weight, size and color. The information in the bullet points is easily digestible for readers, helping you improve your conversions and your ranking on Amazon.
7. Product Availability
Sometimes a product may run out of stock and it may take some time to replace it on your Amazon page. Having no stock of an item can cause your product to drop both in rankings and in potential buyers. If you sell on multiple platforms, be sure to synchronize your inventory as a means of managing all of your products. During storage or procurement, make sure you have a constant supply of your product. It can be daunting when shoppers are looking for a product they would like to buy only to find it out of stock.
Why should you optimize your SEO ranking on Amazon?
Overall, Amazon offers one of the best places to showcase your products and find potential buyers. It's always a good idea to invest in optimizing your Amazon SEO to increase your sales, because it always pays off. When you know what Amazon's algorithm wants from you as a seller, you are in a position to please your customers with your listings. When you give your Amazon page the relevance it needs through Amazon SEO, you can expect increased sales, positive reviews, and a bigger brand. If you want to get support please contact us.