ESTATE OF THE ANGELS
Web Engineering & SEO for High-Profile Organic Positioning in the Wine Market.
THE PROJECT
For Tenuta degli Angeli, we developed a custom web infrastructure—not just a simple showcase, but an e-commerce platform conceived as an active customer acquisition tool. The entire architecture, from label categorization to individual pages, was engineered with a strategic focus on SEO to maximize organic visibility in a highly competitive digital market.
This technical approach ensures that the estate's wine products can be easily accessed by users and wine enthusiasts, transforming the portal into a powerful engine for business growth.
Verified Results
Premium e-commerce interface for the presentation and direct sale of labels.
Maximized Organic SEO Positioning
Thanks to a web architecture natively optimized for search engines.
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Automated booking for guided winery tours, eliminating red tape and optimizing the user experience.
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Booking and e-commerce platform activated completely independently without the intervention of the secretariat.
Innovation in Wine Tourism: Automatic Booking
The Pillars of the Project
Fully Automatic Booking
Development of a booking system dedicated to guided tours, allowing users to organize their experience completely independently.
Smooth Selection Interface
A user interface that guides the visitor through choosing the date and time in a fluid and intuitive way.
Acquisition of Confirmations
Complete automation of booking confirmation acquisition, drastically reducing paperwork for the company.
Digital Experience Enrichment
Automation enriches the user's digital experience even before they physically arrive on the estate.
The Booking Engineering Engine
We've developed an application that rigorously manages a limited number of places for each tour, ensuring that every experience meets the winery's quality standards. The system's accuracy is guaranteed by real-time synchronized calendars: the moment a user finalizes a reservation on the web portal, availability is instantly updated across the entire network. This mechanism mathematically prevents any risk of overbooking, ensuring that the number of participants never exceeds the maximum allowed limit and providing staff with a constantly updated overview for seamless hospitality management.
Color palette
A palette inspired by the colors of the earth and grapes, deep contrasts and a clean, elegant design, conceived to enhance the aesthetics of the labels and convey the history and prestige of Tenuta degli Angeli.
White
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Yellow Ochre
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Suffused Black
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