Electronic commerce (ecommerce or online shop) represents the natural extension of physical points of sale on the net for product and service companies. It is evident that the evolution of the current market will lead more and more companies to have a showcase on the web.
Many ecommerce, however, are unsuccessful because they are not treated and managed as is usually done with a physical store. Even the online store needs some precautions, the main one is precisely to involve an audience and for this reason, if our product allows it, the first reference can become advertising through social networks.
In recent months, social networks have been enriched with paid and targeted advertising tools, that is, capable of allowing companies and agencies to send promotional messages to the large number of visitors and media users. These tools represent the classic tool for advertising on the net. They allow us to select who to send advertising to according to the interests of the customer that you want to target. Targeted tools are therefore useful. Facebook is also studying and using increasingly effective and constantly evolving tools (facebook business)
But the great strength of social media for e-commerce is represented by the ability of the same groups to convince their friends to buy products and services online, breaking down in one fell swoop all the doubts of trust even in users less inclined to online purchases.
4) topurchase of the product. Ecommerce systems, ebay, amazon etc ...
5) customer loyalty, in order to lead them to purchase other products / services.