Those who are a little familiar with e-commerce and online shopping know that shipping costs are perhaps the most annoying aspect of digital transactions. Despite the price…
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From July 1, 2023, Google has decided to retire Universal Analytics, the famous data analysis tool for websites. It's true, there's still more than one…
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The newsletter is a very useful tool for those companies that want to maintain a strong presence on the web. Thanks to this tool it is possible to increase the number of customers…
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One of the best ways to gain visibility on the web is to publish an SEO article, or, better said, an article optimized from an SEO perspective. For it to be effective,…
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Managing a commercial business on the web is a very complex activity, as it branches out across different channels and requires numerous optimization activities. To be successful on the internet, in fact, the…
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According to estimates relating to the past year, in Italy only 30% of companies have a website, while the remaining 70% still rely only on local (neighborhood) trade. The…
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ROI, acronym for Return Of Investment, is a very important parameter for those who want to invest in the digital sector. This metric, in fact, is able to precisely calculate…
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In the articles we have published in recent weeks we have mainly dealt with commercial strategies related to B2C e-commerce. Today, however, we are talking about a commercial sector that is very often underestimated: e-commerce...
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Since the day a young Harvard student named Mark Zuckerberg put the first social network in history online for the first time, Facebook has always seen growth…
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Google MyBusiness is an extremely effective tool for local businesses that want to get noticed by potential customers nearby. This is why it can prove to be an important showcase for businesses that…
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Never before has there been such rapid and exponential growth in web commerce as in recent years and, according to experts' estimates, this trend will do nothing more...
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A few weeks ago we talked about a fundamental software to help your e-commerce on the web: the CRM (article here). In today's article we start from this tool to introduce…
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