Google-Doxa analysis, only 3 out of 10 companies sell on the Internet
ANSA - Italians are also beginning to discover the advantages of electronic commerce. In 2012 there were 12 million 'web shoppers', up by 30% compared to the previous year. The data comes from a search by Google and Doxa Digital, presented at the DigitalxItalia conference. Further back, however, the SMEs: only 3 out of 10 make use of this additional sales or purchase channel. Those who chose it to market their products abroad achieved an increase in turnover.