For years Bing It was seen as Google's "little brother." Little used, ignored by many SEO specialists, and often ignored in digital strategies.
But today the scenario has completely changed.
Thanks to the partnership with OpenAI, Bing has become ChatGPT's official search engine with active browsing, fueling AI responses in real time, and influencing — in effect — the new logic of online content discovery.
It's not just about the search engine anymore.
It's a matter of visibility into artificial intelligence models.
Why is Bing a strategic channel for SEO today?
1. Bing powers ChatGPT responses
If you use ChatGPT Plus with active browsing, or Microsoft Copilot, Results are provided by Bing.
This means that appearing on Bing equals visibility in AI responses.
Content that ranks well on Bing is more likely to be cited in ChatGPT's generative prompts.
2. Bing is integrated into Microsoft products
With over 1.5 billion active users across Office, Edge, Outlook, and Teams, Microsoft is integrating Bing + AI Copilot in all its software.
Imagine the power of:
- Search within Word and get SEO answers from Bing
- Get PowerPoint suggestions generated from web content indexed on Bing
- Search for suppliers on Teams and find your site among the results
Your site could be read and used by AI without the user opening a browser.
3. Bing Webmaster Tools offers different (and complementary) data to Google
Register your site on Bing Webmaster Tools It not only improves indexing, but it gives you access to valuable data:
- Performance on Bing and Yahoo
- Keywords used in Copilot
- Advanced crawl control
- URL and sitemap inspection
- Backlink and SEO Error Analysis
If you are doing SEO in 2025, you can't ignore this data.
4. SEO for AI = Bing first indexing?
Google is working on the Search Generative Experience project, but Microsoft is already operational.
In a scenario increasingly oriented towards direct response from AI, Bing is at the forefront.
This is why you should also have content optimized for this engine:
- increase coverage
- improves citation probability in AI
- diversify traffic sources
How to Optimize for Bing
Doing SEO for Bing doesn't mean starting from scratch.
But There are some key differences which is good to consider:
1. Register your site with Bing Webmaster Tools
As with Google Search Console, it is essential to register and:
- Verify site ownership
- Send the sitemap
- Monitor indexed pages
- Fix scan errors
2. Structure your content clearly
Bing places great importance on:
- Coherent and descriptive titles
- Well-compiled meta tags
- Well-organized content, with hierarchies H1 > H2 > H3
- Upload speed and clean UX
3. Optimize for natural language
Bing — like ChatGPT — loves readable, natural, and user-oriented content.
Write as if you were answering a question.
Examples:
- “How to install a photovoltaic system at home?”
- “Best CRMs for Small Businesses 2025”
- “What is SXO Optimization?”
4. Be careful with images and videos
Bing places a high value on multimedia content.
In particular:
- Images with descriptive alt tags
- Embedded videos from YouTube or Vimeo
- EXIF data for proprietary images
Good visual SEO is rewarded in both Bing and Copilot AI.
Bing today is a bridge to AI
Doing SEO in 2025 means think beyond Google.
Those who stop at the first SERP miss out on opportunities.
Who also looks at Bing, Microsoft and AI, opens new channels of visibility.
Today Your site can be read by a user, or by an artificial intelligence.
In both cases, must be found.
Have you already integrated Bing into your SEO strategy?
If the answer is no, it is the right time to start.
📩 Write to us at info@digife.itWe help you bring your site into the world of artificial intelligence.
