“After journalism, artificial intelligence is preparing to enter advertising, making up the most persuasive slogans from gigantic databases; meanwhile he is studying to write political speeches. This is the scenario presented today in Naples by Joseph Sassoon, professor of Brand Storytelling at the University of Pavia, in the meeting dedicated to the theme of his book “Storytelling and Artificial Intelligence” (Edizioni Franco Angeli 2019).
"Brand storytelling is the discipline that studies the discourse of advertising, but which today is embracing many other dimensions, such as politics", the researcher told ANSA, who today addresses the topic in the meeting organized as part of the cycle of #BitGeneration seminars organized by the Societing4.0 Talk program of the Federico II University of Naples.
“Storytelling is all about storytelling and is important in many areas other than advertising, such as politics and journalism. The novelty is in the fact that artificial intelligence is taking over the secrets of storytelling ”. A change that for Sasson marks "an epochal transition" and will not be long in coming. For this reason, from now on, he concluded, we need to prepare for change with ethical rules. "
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Source ANSA http://bit.ly/2ZgnWmI
