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Guide to tourism digital marketing in 2023: 5 strategies between AI and immersive technologies to optimize results

By July 7, 2023No Comments
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Grow your presence in the tourism sector with the most effective tourism digital marketing strategies for 2023

We can say it: we are now in the middle of summer! The holiday season, the time everyone waits for to relax, explore new places and enjoy memorable experiences. 

For those who manage businesses in the tourism and hospitality sector, however, it is time to capture the attention and involve as many potential customers as possible.

In today's article we turn to these businesses, focusing our attention on digital tourism marketing and to know how to make the most of the opportunities offered by the web. 

After our article “5 tips to promote your holiday home online“, this time we explore the 5 strategies of digital tourism marketing trending in 2023 to put into practice to effectively promote your tourism business online during this summer season.

Use these 5 strategies to achieve your business goals and stand out from the competition in an ever-changing market.

1. Benefits and applications of artificial intelligence in digital tourism marketing

The integration ofartificial intelligence in the tourism digital marketing sector it is a rapidly growing trend. This advanced technology allows travel websites to analyze previous bookings is provide intelligent recommendations for future bookings.

Hotels can leverage AI to create personalized offers for their guests, while AI supports theanalyses of data for marketing purposes

Leveraging artificial intelligence in tourism marketing offers a significant competitive advantage to improve customer experience and optimize interaction processes.

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2. Chatbots as a tool to improve guest experience and satisfaction

One of the fields in which AI finds widespread use are i chatbot (for example, Chat GPT), which are computer programs based on artificial intelligence that can communicate with users automatically. They are used to provide assistance and immediate answers to customer questions, simulating a human conversation. 

In the hospitality sector, they guarantee Quick response times to customer queries 24/7, regardless of staff availability

The ability of chatbots to respond promptly to users even when staff are unavailable is steadily increasing their use in customer service.

An additional feature of these artificial virtual assistants is their ability to collect useful information which can be deployed by a human customer service representative if direct intervention is necessary. 

This technology also allows the multilingual communication as additional support for customers. 

Another advantage of theirs is that they can be configured to offer additional products or services, potentially helping to increase revenues. 

And that's not all: chatbots, in fact, are an effective tool for collect feedback during the follow-up of the customer journey, ensuring a constant improvement of the overall experience.

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3. The impact of virtual reality tours to anticipate and win customers

The pandemic situation has pushed companies to make attempts with virtual reality, discovering how the tourism sector is one of the most promising to explore from this perspective. 

Risk-free, virtual reality technology allows potential customers to live an immersive experience completely remotely in a hotel, one airport lounge, a restaurant, a local attraction or even to participate in certain tourist activities. 

Today, i virtual reality tour can be easily accessed via major web browsers and viewed on computers, mobile devices or tablets, but the excitement can be amplified if users have a VR headset

Virtual reality tours are an effective component of tourism marketing, as offer users a preview of what they can expect during their visit. 

Virtual reality shows itself one persuasion tool particularly powerful during the booking process, a moment in which potential customers may have doubts. 

In other words, this tool can make a difference.

digital marketing turistico - realtà virtuale


4. Augmented reality to enrich visitor experiences

Although it is similar to virtual reality, the augmented reality differs in terms of superimposition of digital information on real environments rather than replacing them with new 3D environments. 

Augmented reality offers interesting opportunities in the field of digital tourism marketing, typically through smartphones and mobile apps. 

For example, some tourism apps allow users to point the own telephone to a restaurant or tourist attraction in the real world and view reviews on the screen online. 

Additionally, some hotels offer interactive wall maps which, when viewed through a smartphone, provide detailed tourist information. 

If you want to best present your tourist attraction or residence and create interactive experiences for visitors, this technology does it in an engaging and informative way.

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5. The metaverse as a new frontier of immersive experiences and enhanced bookings

The last strategy we talk about today is the much discussed metaverse, which is a three-dimensional digital interface that merges the virtual world with the real one, allowing users to interact immersively with each other and with virtual objects.

It is a simulated environment where people can participate, create, work and socialize using technologies such as virtual reality, augmented reality and blockchain.

The metaverse creates virtual environments in which users can interact with each other, exploiting innovative technologies, such as the ones mentioned above virtual and augmented reality, the elements of video games and the blockchain. 

Big brands, including Half, are dedicating effort to this technology and introducing it to the field of digital tourism marketing, offering new sources of travel inspiration and improving booking processes. 

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By taking advantage of the opportunities offered by artificial intelligence and immersive technologies, digital tourism marketing in 2023 proves fundamental to stand out in the sector, improve the customer experience and achieve business objectives.

By embracing these innovative strategies, tourism companies can build brand awareness, maximize revenues and offer unforgettable experiences to their customers, maintaining a competitive advantage in the ever-changing market.