Closure of websites created with Google Business Profiles: what does it mean for businesses?
On January 9, 2024, Google announced that websites built through Google Business Profiles will be disabled starting in March. Visitors to these sites will be redirected to the company profile on Google until June 10, after which they will encounter a “page not found” message. Businesses must therefore rebuild their websites on other platforms to maintain their online presence. Google recommended the use of platforms such as Wix, Squarespace, GoDaddy, Google Sites, Shopify and WordPress. It is crucial for businesses to update their company profiles with new website addresses for a smooth transition.
Advertising campaigns linked to Google Business Profile websites must be updated by March 1st. For custom domains that pointed to the Google Business Profile site, we recommend redirecting them to a new site before June 10. Google explained that Google Business Profiles websites were based on business profile information. This move requires quick action from businesses to avoid disruption and maintain a strong digital presence.
Google's recent decision to disable websites created through Google Business Profiles represents a major turning point for your online presence.
This change highlights the importance of having a robust and well-designed business website. Are you faced with the need to transfer your existing site or create a new one? We are here to help you. Contact us to start building a website that not only meets your current needs but also prepares you for the future of your online business. Don't miss this opportunity to renew and enhance your digital presence with our expert assistance.
