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Black Friday 2022 - how to prepare to sell online

By 20 October 2022No Comments
Black Friday 2022 - copertina

The Black Friday 2022 is upon us and companies are already starting to prepare to sell their products online. As every year, in fact, many consumers look forward to this period of discounts, which precedes Christmas, to buy the products they want at bargain prices.

The Black Friday 2022 it will be held on November 25th and it is a very busy period for those who manage an e-commerce, which is managing a significant increase in sales and orders. For this reason, one month after the big day, we want to give you some useful tips to help you find prepared.

What to do in anticipation of Black Friday 2022

To take advantage of the Black Friday 2022 in the best way it is essential to act in time, preparing strategies, offers and even your own e-commerce. Only by acting in advance is it possible to increase sales. Let's see how to do it.

The first thing to do is to analyze the data that are already in your possession, that is, those of previous years. This is a good starting point to understand if and by how much your turnover is increasing over the period Black Friday. In this way you can get a precise idea of the amount of additional work that you will have to manage and, in case of bad data, you can find ideas to improve your offers. 

Next, analyze what competing companies do (and how), with particular attention to the offers they offer and have made in the past. In this way you will also be able to understand what percentage of discount the competition applies and move accordingly. 

Once you've gathered enough data, it's time to devise a marketing plan for the Black Friday 2022 that takes advantage of what you have learned. 

The marketing plan for Black Friday 2022

The first thing to check is your e-commerce site. To obtain good results in terms of sales it is in fact necessary that your site is interesting, easy to use, fast in loading and, above all, that it is capable of handling a sudden increase in traffic. If you are not an expert on the subject, contact the web agency that takes care of the site and ask for information about it. 

According to the data, the most successful products during the Black Friday they are linked, in order, to the world of electronics, fashion, housewares and personal care. However, this does not mean that the products excluded from these categories do not see an increase in sales. Suffice it to say that in 2021 about 1.8 billion euros were spent on Black Friday and the following days in our country alone. 

In addition to the so-called "Black Friday", in fact, it is good to take into account the adjacent days, since many large companies, such as Amazon, anticipate and / or extend the discount period for several days. You have surely heard of Cyber Monday

Tips for increasing sales

Planning an effective strategy is not easy and there are no universal answers. Things change according to the commercial sector, the size of the company, the financial availability, etc. However, there are some universal advice, valid for any e-commerce. 

What to discount?

Think in advance about which products to offer and at what discount percentage, taking advantage of the data you have previously collected about your business and that of your competitors. You can obviously add or remove products and change the discount percentages, but it is good to start with clear ideas from the beginning.

Long-term strategy

The Black Friday 2022 it is November 25th, exactly one month before Christmas. The ideal would therefore be to study a marketing strategy that allows you to continue with advertising, discounts and promotions until the winter sales in January. 


After having studied all the promotions and offers that you intend to offer to your customers, play in advance, preparing graphics and promotional content for your site. In this way you will not have to do it during the sales period, when there is a lot of work, time is short and it is better to use it in the sale. 

Data collection

Remember to collect the data of the Black Friday 2022. They will prove useful at the end of the season, when you can calculate what you have sold, which offers have been most successful, etc. These data will be useful for next year and for any other promotions. 

Additional offers

In addition to discounted products, know that you can offer additional services that can improve the user experience and therefore encourage them to buy. There are also some services that users consider essential to be satisfied. 

First, check that you have all the most used payment methods. This is one of the main aspects that blocks e-commerce sales. Then check that the e-commerce site and all the other platforms you use for the sale contain the products with the correct prices and updated quantities, based on the warehouse. 

Finally, consider offering additional services, such as free shipping or assistance, a gift for purchases over a certain amount, etc. Consumers are in fact more inclined to buy if they receive a sort of "prize". 

If you want to prepare properly for the Black Friday 2022, contact Digife and its professionals, who are able to follow you at all stages of the process. Starting from the creation of the site, passing through marketing and advertising, up to assistance, Digife helps you to be found on the web. Contact us for more information or request a free quote.