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New Gmail and Yahoo policies from February 2024 – What to do to maintain the efficiency of email campaigns

By 15 February 2024No Comments
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As 2024 begins, Gmail and Yahoo are poised to introduce major updates to their email management policies that will significantly impact your email marketing strategies. 

These updates aim to increase security and combat the phenomenon of spam, underlining the importance of adopting authentication measures such as DMARC, SPF and DKIM. This article aims to analyze the new directives, their repercussions on email sending strategies and strategies to ensure uninterrupted transmission of your communications. Let's find out together how to navigate these crucial changes.

Understand the new Gmail and Yahoo guidelines

The upcoming regulations from Gmail and Yahoo mark a significant change inemail marketing, imposing, as already mentioned, email authentication via specific protocols such as DMARC, SPF is DKIM starting February 2024. These measures aim to minimize spam and strengthen the security of email communications. 

We'll explore what these rules mean, their impact on mass emailing, and the importance for marketers and businesses to adopt these standards to protect their communications and business strategies.

Email authentication: Adopting DMARC, SPF and DKIM

Gmail and Yahoo will introduce enhanced authentication requirements, requiring the application of standards such as DMARC, SPF is DKIM. These protocols ensure that emails sent are authentic, reducing the risk of phishing and spam. In particular:

  • The DMARC validation system provides domain owners with a tool to define how to handle emails that fail SPF and DKIM checks, helping to prevent abuse;
  • SPF it is an authentication standard that verifies the origin of emails, ensuring that they come from authorized servers;
  • Finally, the DKIM authentication method adds a digital signature to emails, allowing recipients to verify the authenticity and integrity of the message.

Adhering to these standards will not only improve your reputation as a sender but also the effectiveness of yours email campaigns.

Differences in policies depending on email volume

Gmail and Yahoo will apply different policies based on the volume of emails sent, with less stringent rules for the domains they send less than 5,000 emails per day and more stringent requirements for larger volumes. This approach aims to balance security with flexibility for small mailings, while ensuring that larger volume campaigns are handled securely.

Consequences of non-compliance and the importance of DMARC

Ignoring new policies can have negative effects, such as the risk of being flagged as spam or blocked by Gmail, compromising both the effectiveness of the campaigns and the reputation of the domain. DMARC plays a crucial role in filtering genuine emails from fraudulent ones, which is essential for maintaining trust in email communications.

Steps for adhering to the new regulations

Setting up DMARC and other authentication protocols correctly is critical. This includes the configuration of DNS records specific to DMARC, SPF and DKIM and their monitoring to ensure compliance and effectiveness of your email campaigns. It's crucial to test your setup to identify and fix any issues, ensuring your emails are properly authenticated and delivered.

The importance of SPF and DKIM

Implementing SPF and DKIM is vital to email deliverability and the protection of your domain. These standards help verify the authenticity of your communications, improving delivery and reducing the risk of phishing.

Professional services for optimal configuration

To maximize email deliverability, professional services assistance in configuring DMARC, SPF, and DKIM can be invaluable. These services offer customized solutions, strategic advice and monitoring tools, essential for navigating the evolving digital landscape and protecting your email communications.

Don't know how to do it? Contact us! We will solve your problems!

The new email campaigns

In conclusion, adapting to the new policies of Gmail and Yahoo is a crucial step in ensuring that your emails continue to effectively reach your recipients, while protecting the security and reputation of your domain.