📢 From 1st July 2024 the costs of Google Ads have increased in Italy
Starting July 1, 2024, Google Ads will increase its fees for advertisers in Italy, Spain, and Turkey to comply with local tax regulations.
In particular, for Italy, the Digital Service Tax (DST) increased from 2% to 2.5%, impacting the operating costs of campaigns.
💰 What actually changes?
If today, for every €100 spent on advertising, advertisers pay €2 in regulatory costs, from 1 July they will pay €2.50.
This fee does not affect your CPC, CPA, or bids, but will appear as a separate line item on your invoice, visible in your monthly summary.
🔎 How to deal with the increase: practical advice for advertisers
📌 Optimize your campaigns
Make sure every dollar you spend is being directed correctly: analyze keywords, target audiences, and ads. An optimized account reduces waste and improves results.
📌 Focus on ROI, not just CPC
Don't stop at the cost per click. Measure the actual return in terms of contacts, sales and conversions. The real value is in the result, not in the expense.
📌 Experiment with different formats
Google Ads offers a variety of campaigns: Search, Display, Video, Shopping. Using different channels allows you to find the best balance between visibility and conversions.
📌 Stay updated
Google Ads features are evolving rapidly. Staying up to date helps you capitalize on every new opportunity, from automation to campaign AI.
🎯 Need help optimizing your campaigns?
Even with the increase in the Digital Service Tax, Google Ads continues to be an essential tool for businesses.
With professional management and targeted strategies, you can maximize the performance of your campaigns, keeping costs under control.
💼 The Digife team is at your disposal for a free consultation:
Find out how we can optimize your Google Ads campaigns and help you get the most out of your budget.
👉 Contact us now and prepare for change with the right tools.
