Come indicizzare il tuo sito su ChatGPT

ChatGPT and SEO: A New Visibility Paradigm

In today's digital landscape, simply ranking well on Google is no longer enough.
With the massive arrival of the Conversational AI like ChatGPT, Bing Copilot and Perplexity, the way people searching for and finding information has changed.

Today more and more users ask ChatGPT directly:

“What is the best site to buy handcrafted shoes?”
“Recommend a web agency in Ferrara”
“How can I improve my website's SEO?”

And the answer comes without clicking on a link.
Simple, fast, already prepared.

So the real question is:
How do I get my website cited as a trusted source by an AI?

How indexing works in AI models

Unlike Google, ChatGPT does not perform real-time analysis of web pages (unless you are connected to the web, as in the Pro version with active browsing).

However, the answers he provides are derived from a combination of data:

Public Source Training (until a certain date)
Integration with search engines (e.g. Bing)
Content indexed via plugins or extensions (e.g. Browsing, WebPilot)
Authoritative sources available online
Well-positioned and semantically structured results

How to increase your chances of getting your site cited

1. Optimize content for natural language

Generative AI works for semantic association.
This means that write well-formatted, clear articles that are consistent with user searches increases the likelihood of being considered a reliable source.

Examples of content that works well:

Practical guides
Lists and tutorials
Frequently Asked Questions (FAQ)
Glossaries and definitions
Specialist insights

2. Publish original and authoritative content

The more your site gets linked from other portals, the more authority increases.
And authority is what makes a source worthy of mention from ChatGPT.

If you're the only one who explains a technical concept well in your industry, you have a good chance of being mentioned in AI prompts.

3. Use schema markup and structured data

Google, Bing, and AI read content algorithmically.
Use structured data (schema.org) makes it easier to recognize:

Titles
Authors
Categories
FAQs
Reviews
Related articles

And this dramatically improves the semantic readability of the site.

4. Update your content often

Artificial intelligence tends to favor sources active and updated.

An abandoned blog or one with dated content will be cited less than a live site with weekly or monthly publications.
AIs also read, understand and remember the freshness of the information.

5. Get found on Bing too

For now, ChatGPT with active browsing relies on Bing.
Being well indexed and positioned there too is a competitive advantage.

How to do it?

Register the site on Bing Webmaster Tools
Submit the sitemap
Check indexing and optimize crawling
Take care of desktop and mobile versions
Insert structured data for Bing too

6. Appear on third-party platforms (with links)

Many AI responses draw from sources such as:

Wikipedia
Quora
Stack Overflow
Medium
Specialist forums
B2B Directory

Have backlinks from these sites or to be cited It's a great way to get “noticed” by LLMs (Large Language Models) too.

7. Use AI monitoring tools

There are tools (such as BrightEdge, SparkToro, NeuronWriter, etc.) that begin to trace where and how you are cited by AI.

This way you can understand:

If you are mentioned in automatic replies
What content works best?
How to Increase Your AI-Driven Visibility

Traditional SEO and AI SEO: Two Sides of the Same Coin

Optimize for ChatGPT It doesn't mean abandoning classic SEO.
Indeed: well-positioned content on Google These are the ones that ChatGPT tends to value the most in his answers.

Positioning + Semantic Structure + Authority = AI Citation