{"id":29197,"date":"2018-07-27T09:00:55","date_gmt":"2018-07-27T09:00:55","guid":{"rendered":"https:\/\/www.digife.it\/?p=29197"},"modified":"2018-08-01T14:46:29","modified_gmt":"2018-08-01T14:46:29","slug":"%d1%81%d0%ba%d0%be%d0%be%d1%80%d0%b4%d0%b8%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%bd%d0%be%d0%b5-%d0%b8%d0%b7%d0%be%d0%b1%d1%80%d0%b0%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5-%d1%8d%d1%82%d0%b8%d1%85","status":"publish","type":"post","link":"https:\/\/www.digife.it\/ru\/%d1%81%d0%ba%d0%be%d0%be%d1%80%d0%b4%d0%b8%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%bd%d0%be%d0%b5-%d0%b8%d0%b7%d0%be%d0%b1%d1%80%d0%b0%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5-%d1%8d%d1%82%d0%b8%d1%85\/","title":{"rendered":"\u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e"},"content":{"rendered":"<p>A volte ascoltiamo discorsi sull&#8217;<strong>immagine coordinata<\/strong>, due parole molto comuni nella grafica, ma \u00e8 altrettanto frequente non conoscerne il vero significato. Proviamo a fare un po\u2019 di chiarezza!<\/p>\n<p>Come tutti sappiamo un\u2019azienda deve riuscire a comunicare al meglio la sua presenza nel mercato, parte integrante e utile allo scopo \u00e8 il <strong>logo <\/strong>(detto anche marchio o brand).<br \/>\nIl marchio aziendale \u00e8 come una firma, un pensiero astratto per raccontare una storia, un&#8217;esperienza, tutti quei valori che l\u2019impresa vuole comunicare e viene posto sui prodotti aziendali e sui materiali comunicativi interni ed esterni.<br \/>\nMa non basta solo il logo trasmettere al cliente finale questi concetti, una buona comunicazione \u00e8 composta da molti elementi.<\/p>\n<p>Parlando di immagine coordinata dovremmo esaminare il concetto della parola: coordinata. Una marca deve saper comunicare al mercato e agli utenti in maniera \u201ccollegata\u201d, soprattutto deve saper comunicare in maniera coerente per farsi ricordare e riconoscere dall\u2019utente finale.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-29198\" title=\"immagine coordinata\" src=\"https:\/\/www.digife.it\/wp-content\/uploads\/2018\/07\/immagine-coordinata-graifca-digife-ferrara-150x150.jpg\" alt=\"\" width=\"253\" height=\"250\" \/>L\u2019immagine coordinata \u00e8 proprio questo: organizzare, creare, produrre tutti i fattori che servono alla comunicazione aziendale in maniera tale che siano uguali e collegati &#8211; ovvero coordinati &#8211; in ogni mezzo pubblicitario esistente.<br \/>\nPer organizzare tutto questo, i grafici professionisti, creano un <strong>Brand Manual<\/strong>, cio\u00e8 una dispensa\/manuale che spiega come utilizzare un logo aziendale dell\u2019azienda. Come utilizzare tra loro i colori, i font, le icone, le fotografie, elementi grafici, segni e quant\u2019altro per realizzare una comunicazione ben definita, coerente e coordinata.<\/p>\n<p>Realizzare l&#8217;immagine coordinata, chiamata anche\u00a0<strong>brand identity<\/strong>, vuol dire riuscire a comunicare le proprie\u00a0qualit\u00e0, ampliare la voce del marchio, migliorare l\u2019esperienza del consumatore e, soprattutto, aumentare la coscienza del marchio\u00a0tra i clienti fidelizzati e futuri.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Sei interessato a creare un\u2019immagine coordinata della tua azienda? Contattaci senza impegno, saremo felici di aiutarti!<\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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\u0432\u043d\u0435\u0441\u0442\u0438 \u044f\u0441\u043d\u043e\u0441\u0442\u044c! \u041a\u0430\u043a \u0432\u0441\u0435\u2026<\/p>","protected":false},"author":17,"featured_media":29204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[820,59],"tags":[],"class_list":["post-29197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-grafica-e-marketing","category-notizie"],"_links":{"self":[{"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/posts\/29197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/comments?post=29197"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/posts\/29197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/media\/29204"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/media?parent=29197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/categories?post=29197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/ru\/wp-json\/wp\/v2\/tags?post=29197"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}