{"id":369,"date":"2013-04-07T20:44:12","date_gmt":"2013-04-07T18:44:12","guid":{"rendered":"http:\/\/www.digife.it\/?page_id=369"},"modified":"2015-01-07T10:50:58","modified_gmt":"2015-01-07T10:50:58","slug":"positioning-of-sites-the-difference-between-seo-and-sem-2","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/positioning-of-sites-the-difference-between-seo-and-sem-2\/","title":{"rendered":"Site positioning. The difference between SEO and SEM"},"content":{"rendered":"<p>When we talk about website promotion we mainly refer to two methods or disciplines:<\/p>\n<p>Search Engine Optimization (SEO)<br \/>\nSearch Egine Marketing (SEM)<\/p>\n<p><em id=\"__mceDel\">What is the difference between Search Engine Optimization and Search Engine Marketing?<\/em><\/p>\n<p><strong>Search Engine Optimization (SEO)<\/strong> includes all those activities to improve the positioning of the pages of a website on the search engine results pages in correspondence with the keywords considered most representative and strategic<\/p>\n<p>The SEO Specialist optimizes the architecture of a site, therefore acts internally<\/p>\n<p><em id=\"__mceDel\"> <strong>Search Engine Marketing (SEM)<\/strong>\u00a0includes all those activities to improve the visibility of a website through links, paid campaigns etc ...<\/em><\/p>\n<p>The SEM Specialist is responsible for managing Pay per Click campaigns, increasing link popularity and evaluating the return by optimizing the campaigns<\/p>\n<p>CONTACT US FOR A FREE QUOTE AND WE WILL LET YOUR BUSINESS TAKE OFF !!<\/p>","protected":false},"excerpt":{"rendered":"<p>When we talk about website promotion we mainly refer to two methods or disciplines: Search Engine Optimization (SEO) Search Egine Marketing (SEM) What is the difference ...<\/p>","protected":false},"author":1,"featured_media":23419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notizie"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/23419"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}