{"id":36472,"date":"2026-07-22T09:23:33","date_gmt":"2026-07-22T08:23:33","guid":{"rendered":"https:\/\/www.digife.it\/?p=36472"},"modified":"2026-07-22T09:23:33","modified_gmt":"2026-07-22T08:23:33","slug":"what-changes-from-august-2-2026-to-the-new-rules","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/what-changes-from-august-2-2026-to-the-new-rules\/","title":{"rendered":"AI Act: What's changing starting August 2, 2026? New rules for businesses, chatbots, and AI-generated content."},"content":{"rendered":"

Many companies already use artificial intelligence to respond to customers, create images, write texts, analyze data, or automate business tasks. The problem is that these tools were often introduced without considering who controls the results, how users are informed, and who responds in the event of errors.<\/span><\/p>\n

From the <\/span>August 2, 2026<\/b> This informal management becomes much riskier. The transparency obligations set forth in Article 50 of the AI Act, the European regulation on artificial intelligence, come into force. People will need to be able to recognize when they are interacting with an automatic system and when content has been artificially generated or modified.<\/span><\/p>\n

The change isn't just about big tech platforms. It can involve businesses, professionals, e-commerce sites, publishers, agencies, public bodies, and organizations using chatbots, voice assistants, content generators, biometric systems, or emotion recognition tools.<\/span><\/p>\n

The real question, therefore, is no longer just: <\/span>\u201cAre we using artificial intelligence?\u201d<\/b>
\n<\/b>AND: <\/span>\u201cDo people know when we\u2019re using it, and does anyone actually monitor what they produce?\u201d<\/b><\/p>\n

What is the AI Act?<\/b><\/h2>\n

The AI Act, formally EU Regulation 2024\/1689, is the European legislation that governs the development, distribution, and use of artificial intelligence systems.<\/span><\/p>\n

The regulation follows a risk-based approach. It does not treat all applications equally, but introduces different obligations depending on the impact a system may have on people, security, and fundamental rights.<\/span><\/p>\n

Applications considered minimally risky remain largely exempt from specific requirements. For systems with risks of manipulation, poor transparency, or significant impacts on individuals, however, controls, mandatory reporting, and more specific responsibilities are introduced.<\/span><\/p>\n

The goal isn't to prevent companies from using artificial intelligence. It's to prevent it from being used in an invisible, uncontrolled, or potentially deceptive way.<\/span><\/p>\n

Why August 2, 2026, is a crucial date<\/b><\/h2>\n

The AI Act came into effect on August 1, 2024, but its implementation has been staggered.<\/span><\/p>\n

Prohibitions on certain practices deemed unacceptable and AI literacy requirements became applicable on February 2, 2025. Other provisions, including those regarding general-purpose AI models, began to apply on August 2, 2025.<\/span><\/p>\n

The <\/span>August 2, 2026<\/b> However, a much broader scope of the regulation will come into force. Among the most significant changes for businesses and professionals are the transparency obligations of Article 50, the rules relating to numerous high-risk systems, and new control and enforcement powers. However, some provisions will continue to follow later deadlines, particularly for certain categories of high-risk systems. Therefore, it is not entirely correct to state that the entire AI Act will be fully applicable from that date.<\/span><\/p>\n

The date remains a watershed moment: using AI without knowing where it is being used, what content it produces, and how it is communicated to users will no longer be simply a matter of internal disorganization.<\/span><\/p>\n

The central principle: People must know when AI intervenes<\/b><\/h2>\n

The most obvious change concerns people's right to understand when they are interacting with an automated system or when they are faced with artificially generated content.<\/span><\/p>\n

Article 50 distinguishes between <\/span>suppliers<\/b>, that is, those who develop or make available certain systems, and <\/span>professional users<\/b>, defined by the regulation as deployers, i.e. companies and organizations that use those systems in their activities.<\/span><\/p>\n

Obligations vary based on the role. Those who provide a system must design it compliantly. Those who use it must verify how it is used, inform people when necessary, and maintain concrete accountability for the results.<\/span><\/p>\n

Using software developed by another company, therefore, does not automatically eliminate all liability.<\/span><\/p>\n

Chatbots and virtual assistants will have to declare themselves<\/b><\/h2>\n

When a person interacts directly with an AI system, they must be clearly informed of the automatic nature of the interaction, unless this is already obvious from the circumstances.<\/span><\/p>\n

The rule may concern:<\/span><\/p>\n