When a user searches for a service on Google<\/strong>, especially from smartphones, often the first results that appear are not websites but local businesses displayed directly on the map.<\/p>\n This section of the results is called Local Pack<\/strong> and shows the most relevant companies based on the search performed.<\/p>\n Let's think for example of searches like:<\/p>\n Ferrara restaurant<\/p>\n<\/li>\n plumber near me<\/p>\n<\/li>\n digital marketing consultant<\/p>\n<\/li>\n website development<\/p>\n<\/li>\n<\/ul>\n In these cases, Google immediately suggests some local businesses with essential information such as address, telephone number, reviews, and opening hours.<\/p>\n At the basis of this visibility there is a very important tool: Google Business Profile<\/strong><\/a> (formerly Google My Business).<\/p>\n If managed correctly, this tool can become a real customer acquisition channel.<\/p>\n Google Business Profile is a free platform that allows businesses to manage their presence in Google search results and on Google Maps.<\/p>\n Through the business listing, you can control all the information users see when they search for a business online.<\/p>\n A complete card generally includes:<\/p>\n business name<\/p>\n<\/li>\n address<\/p>\n<\/li>\n telephone number<\/p>\n<\/li>\n website<\/p>\n<\/li>\n opening hours<\/p>\n<\/li>\n customer reviews<\/p>\n<\/li>\n photographs<\/p>\n<\/li>\n updates or news<\/p>\n<\/li>\n<\/ul>\n This information helps users immediately understand what type of business they are viewing and decide whether or not to contact you.<\/p>\n For Google, however, they represent fundamental data for understanding when and to whom to show that particular activity in the search results.<\/p>\n Local SEO is the set of strategies that allow a business to be found by users performing searches related to a specific geographic area.<\/p>\n Local searches have grown significantly in recent years, largely due to the increase in mobile searches.<\/p>\n When a person searches for a service near their location, they often have a very clear intention: to quickly find a business to contact or visit.<\/p>\n Being present among the local results therefore allows you to:<\/p>\n increase company visibility<\/p>\n<\/li>\n intercept truly interested users<\/p>\n<\/li>\n generate leads and information requests<\/p>\n<\/li>\n strengthen brand credibility<\/p>\n<\/li>\n<\/ul>\n For many local businesses, the Google Business Profile tab is a major source of traffic and new customers.<\/p>\n Creating a business profile is just the first step. To achieve tangible results, you need to optimize it and keep it updated over time.<\/p>\n A well-managed listing conveys trustworthiness to both users and search engines.<\/p>\n The first element to take care of is the completeness of information<\/strong>. It's important to enter accurate and consistent data, avoiding inconsistencies between the website, social media, and other online channels.<\/p>\n Among the most important information we find:<\/p>\n the main category of the activity<\/p>\n<\/li>\n a clear description of the services offered<\/p>\n<\/li>\n updated opening hours<\/p>\n<\/li>\n the correct contacts<\/p>\n<\/li>\n<\/ul>\n A well-written description helps both users and Google better understand your business.<\/p>\n Reviews are one of the most influential factors in local visibility.<\/p>\n Many users, before contacting a business, consult the opinions of other customers to understand if the service offered is reliable.<\/p>\n A listing with many positive reviews conveys greater trust and increases the likelihood that the user will choose that specific company.<\/p>\n Reviews also have a direct impact on local SEO, as Google considers them a signal of quality and relevance.<\/p>\n For this reason it is important:<\/p>\n invite satisfied customers to leave a review<\/p>\n<\/li>\n respond to user comments<\/p>\n<\/li>\n handle any negative reviews professionally<\/p>\n<\/li>\n<\/ul>\n Careful management of reviews helps strengthen the company's image.<\/p>\n Images are an often overlooked element of Google Business listings, but they can make a big difference.<\/p>\n Businesses that post photos generally receive more views and more interactions than those without images.<\/p>\n Photographs allow users to get a more concrete idea of the company and the services offered.<\/p>\n You can publish for example:<\/p>\n photos of the work spaces<\/p>\n<\/li>\n team images<\/p>\n<\/li>\n examples of completed projects<\/p>\n<\/li>\n products or services offered<\/p>\n<\/li>\n<\/ul>\n This type of content helps make the profile more complete and more interesting for those who consult it.<\/p>\n Google Business Profile also allows you to post updates directly to your business listing.<\/p>\n This feature allows you to share:<\/p>\n company news<\/p>\n<\/li>\n new services<\/p>\n<\/li>\n blog articles<\/p>\n<\/li>\n events or initiatives<\/p>\n<\/li>\n<\/ul>\n Posting content regularly shows that your business is active and up-to-date.<\/p>\n It also allows you to keep in touch with the users who view the card.<\/p>\n Your Google Business listing should always link to your business website.<\/p>\n The website represents the space in which the company can fully present its business, the services offered and the projects completed.<\/p>\n When a user finds a business on Google Maps, they often want to dig deeper by visiting the website to get more information.<\/p>\n For this reason, it is important that the listing and the website work together within a coherent digital strategy.<\/p>\n Google Business Profile is a simple yet extremely effective tool for improving a business's online visibility.<\/p>\n A well-optimized listing allows you to appear in local searches, increase user interactions, and generate new contact opportunities.<\/p>\n Taking care of your presence on Google Maps<\/a> It means making the company easier to find by those looking for that specific service.<\/p>\n To achieve concrete results, however, it is essential to integrate this tool into a broader digital strategy, which also includes the website, content, and SEO activities.<\/p>\n Want to improve your online presence?<\/strong><\/p>\n Digife supports companies and professionals in the development of Digital strategies, high-performance websites, and SEO projects designed to increase visibility, traffic, and business opportunities.<\/strong><\/p>\n Discover the our services<\/a>\u00a0or contact us<\/a> for personalized advice.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Google Business Profile e SEO locale: perch\u00e9 \u00e8 fondamentale per la visibilit\u00e0 online Quando un utente cerca un servizio su Google, soprattutto da smartphone, spesso i primi risultati che compaiono…<\/p>","protected":false},"author":4,"featured_media":35150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-35149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-curiosita-web"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/35149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=35149"}],"version-history":[{"count":1,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/35149\/revisions"}],"predecessor-version":[{"id":35151,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/35149\/revisions\/35151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/35150"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=35149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=35149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=35149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
What is Google Business Profile?<\/h2>\n
\n
The importance of local SEO<\/h2>\n
\n
How to Optimize Your Google Business Profile<\/h2>\n
\n
The role of reviews<\/h2>\n
\n
The importance of images<\/h2>\n
\n
Updates and contents<\/h2>\n
\n
The link to the website<\/h2>\n
Conclusion<\/h2>\n