{"id":34490,"date":"2025-11-06T07:00:36","date_gmt":"2025-11-06T07:00:36","guid":{"rendered":"https:\/\/www.digife.it\/?p=34490"},"modified":"2025-11-06T13:07:17","modified_gmt":"2025-11-06T13:07:17","slug":"chrome-says-goodbye-to-insecurity-https-becomes-the-default-standard","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/chrome-says-goodbye-to-insecurity-https-becomes-the-default-standard\/","title":{"rendered":"Chrome says goodbye to insecurity: HTTPS becomes the default"},"content":{"rendered":"

Google Chrome, the world's most popular browser, has taken a fundamental step toward a more secure internet: starting with the latest versions, HTTPS is enabled by default for every new site visited. This means that if the user enters a web address without specifying the protocol, Chrome will automatically attempt to establish a secure connection.<\/p>\n

An update that, at first glance, may seem technical. But for those who work in the web\u2014developers, marketing teams, e-commerce managers\u2014it is actually a turning point that impacts user experience, performance, and trust<\/strong>.<\/p>\n

HTTPS is the new starting point<\/h3>\n

For years, HTTP and HTTPS have coexisted as parallel options. HTTPS \u2014 that is, HyperText Transfer Protocol Secure<\/strong><\/a> \u2014represents the encrypted evolution of the data transfer protocol used by websites. It encrypts the information exchanged between the browser and the server, protecting the user from interception, manipulation, or data theft.<\/p>\n

From today, this protection is no longer an option: it is the starting point.<\/p>\n

Why this update is important<\/h3>\n
    \n
  1. \n

    Automatic security for the end user<\/strong>
    Users no longer have to worry about choosing a secure version of a website. Chrome will do it for them. Even if HTTPS isn't enabled, the browser will still attempt to establish a secure connection, displaying a warning only if it fails.<\/p>\n<\/li>\n

  2. \n

    Reducing the risk of man-in-the-middle attacks<\/strong>
    Forced switching to HTTPS dramatically reduces the chances of data being intercepted by third parties. This is crucial in contexts such as online payments, logins, and sensitive data collection.<\/p>\n<\/li>\n

  3. \n

    Impact on SEO and performance<\/strong>
    HTTPS sites are favorites in indexing<\/strong>, improve loading times thanks to the use of the HTTP\/2 protocol and increase user trust, who see the green \u201cpadlock\u201d in the address bar.<\/p>\n<\/li>\n<\/ol>\n

    The implications for those who manage a website<\/h3>\n

    Anyone managing a site that isn't updated to HTTPS could see its visibility, performance, and, above all, perceived reliability compromised by users. Not only that, unprotected contact forms or login pages are now flagged as "unsafe," directly impacting conversion rates.<\/p>\n

    For those who work with e-commerce, dynamic portals or integrated CRM, adopting an SSL certificate is no longer a good practice: it is a necessary condition to remain competitive online<\/strong>.<\/p>\n

    HTTPS and Technical Optimization: A Vital Connection<\/h3>\n

    Many see HTTPS as a purely security issue. In reality, it is also a strategic optimization tool<\/strong>:<\/p>\n