In today's digital landscape, simply ranking well on Google is no longer enough.<\/span> Today more and more users ask ChatGPT directly:<\/span><\/p>\n And the answer comes <\/span>without clicking on a link<\/b>.<\/span> So the real question is:<\/span> Unlike Google, ChatGPT does not perform real-time analysis of web pages (unless you are connected to the web, as in the Pro version with active browsing).<\/span><\/p>\n However, the answers he provides are derived from <\/span>a combination of data<\/b>:<\/span><\/p>\n Generative AI works for <\/span>semantic association<\/span><\/i>.<\/span> Examples of content that works well:<\/span><\/p>\n The more your site gets <\/span>linked from other portals<\/b>, the more authority increases.<\/span> If you're the only one who explains a technical concept well in your industry, you have a good chance of being mentioned in AI prompts.<\/span><\/p>\n Google, Bing, and AI read content algorithmically.<\/span> And this dramatically improves the semantic readability of the site.<\/span><\/p>\n Artificial intelligence tends to favor sources <\/span>active and updated<\/b>.<\/span><\/p>\n An abandoned blog or one with dated content will be cited less than a live site with weekly or monthly publications.<\/span> For now, <\/span>ChatGPT with active browsing relies on Bing<\/b>.<\/span> How to do it?<\/span><\/p>\n
\n<\/span> With the massive arrival of the <\/span>Conversational AI<\/b> like ChatGPT, Bing Copilot and Perplexity, the way people <\/span>searching for and finding information has changed.<\/b><\/p>\n\n
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\n<\/span> Simple, fast, already prepared.<\/span><\/p>\n
\n<\/span>How do I get my website cited as a trusted source by an AI?<\/b><\/p>\nHow indexing works in AI models<\/b><\/h3>\n
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\n<\/b><\/li>\n<\/ol>\nHow to increase your chances of getting your site cited<\/b><\/h3>\n
1. Optimize content for natural language<\/b><\/h3>\n
\n<\/span> This means that <\/span>write well-formatted, clear articles that are consistent with user searches<\/b> increases the likelihood of being considered a reliable source.<\/span><\/p>\n\n
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\n<\/span><\/li>\n<\/ul>\n2. Publish original and authoritative content<\/b><\/h3>\n
\n<\/span> And authority is what makes a source <\/span>worthy of mention<\/b> from ChatGPT.<\/span><\/p>\n3. Use schema markup and structured data<\/b><\/h3>\n
\n<\/span> Use <\/span>structured data (schema.org)<\/b> makes it easier to recognize:<\/span><\/p>\n\n
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\n<\/span><\/li>\n<\/ul>\n4. Update your content often<\/b><\/h3>\n
\n<\/span> AIs also read, understand and remember <\/span>the freshness of the information.<\/b><\/p>\n5. Get found on Bing too<\/b><\/h3>\n
\n<\/span> Being well indexed and positioned there too is <\/span>a competitive advantage<\/b>.<\/span><\/p>\n