{"id":34319,"date":"2025-08-26T07:00:00","date_gmt":"2025-08-26T07:00:00","guid":{"rendered":"https:\/\/www.digife.it\/?p=34319"},"modified":"2025-08-25T13:14:39","modified_gmt":"2025-08-25T13:14:39","slug":"how-to-do-seo-in-2025-and-win-rankings","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/how-to-do-seo-in-2025-and-win-rankings\/","title":{"rendered":"How to do SEO in 2025 and win rankings"},"content":{"rendered":"<h3><b>Why are we still talking about SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In an age dominated by AI, chatbots, and conversational results, you might think SEO is outdated.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Spoiler: <\/span><b>it&#039;s not at all<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, today more than ever, search engine positioning is one of the most powerful levers for digital growth.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> But be careful: <\/span><b>SEO has changed<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> It&#039;s not just a question of keywords, but of <\/span><b>experience<\/b><span style=\"font-weight: 400;\">, <\/span><b>relevance<\/b><span style=\"font-weight: 400;\">, <\/span><b>quality<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do <strong>SEO<\/strong> In the <strong>2025<\/strong> it means <\/span><b>speak the users&#039; language<\/b><span style=\"font-weight: 400;\">, answer their questions and do it better than anyone else.<\/span><\/p>\n<h3><b>What (really) is SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Search Engine Optimization<\/strong> It is the set of practices that make your site:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Findable<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credible<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the eyes of Google, Bing, but above all of the <\/span><b>people<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing SEO today means acting on three levels:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technical SEO<\/b><span style=\"font-weight: 400;\"> \u2192 performance, structure, safety<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content SEO<\/b><span style=\"font-weight: 400;\"> \u2192 content quality and optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Off page SEO<\/b><span style=\"font-weight: 400;\"> \u2192 authority, link building, citations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<h3><b>The pillars of successful SEO<\/b><\/h3>\n<h3><b>Keyword research (but done well)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It&#039;s not enough to just search for &quot;the most searched keywords&quot;.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Today we need to understand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The search intent<\/b><span style=\"font-weight: 400;\">: informational? commercial? navigational?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real competition<\/b><span style=\"font-weight: 400;\"> on that keyword<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The semantic micro-variants<\/b><span style=\"font-weight: 400;\"> to be inserted into the text<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Useful tools: Google Search Console, Ubersuggest, AnswerThePublic, Semrush<\/span><\/p>\n<h3><b>Content designed to solve real problems<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every piece of content must answer a question.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> And do it <\/span><b>Better<\/b><span style=\"font-weight: 400;\"> of those who are already on the front page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a clear structure (headings, subheadings, lists).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Explore the topics in depth, but with accessible language.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Enter keywords naturally.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Create content <\/span><b>originals<\/b><span style=\"font-weight: 400;\">, not paraphrase.<\/span><\/p>\n<h3><b>Technical SEO: invisible but essential<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A fast, accessible, and organized website helps Google understand you better.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Some aspects to take care of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loading time (PageSpeed)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-first design<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal link structure<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap and robots.txt file<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTPS active<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Advise:<\/strong> use tools like GTMetrix, Google PageSpeed Insights, Screaming Frog<\/span><\/p>\n<h3><b>Strategic link building<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google also measures your authority based on <\/span><b>who quotes you<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A strategy of<a href=\"https:\/\/www.nextredigital.it\/link-building\/\" target=\"_blank\" rel=\"noopener\"> <strong>link building<\/strong> <\/a>you can&#039;t improvise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest post on industry blogs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews or mentions from reliable sites<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citations from directories, magazines, and online publications<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avoid paid links from spammy sites: they do more harm than good.<\/span><\/p>\n<h3><b>SEO over time: the secret is consistency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO is not a race.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> It&#039;s a <\/span><b>marathon<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor the results<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize content over time<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update pages with new data or examples<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new long tail keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Positioning is alive. It changes, it moves. And you have to move with it.<\/span><\/p>\n<h3><b>The New Frontiers: AI and Conversational SEO<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ChatGPT, Bing Copilot, Google SGE\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Today the engines <\/span><b>they no longer just return links<\/b><span style=\"font-weight: 400;\">, but they generate answers, summaries, contents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern SEO must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer questions in a <\/span><b>precise<\/b><b><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer well-written content <\/span><b>structured<\/b><span style=\"font-weight: 400;\"> (H1, H2, clear paragraphs)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>structured data<\/b><span style=\"font-weight: 400;\"> to help AI read the site better<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#039;s no longer &quot;just&quot; a question of keywords: it&#039;s a question of <\/span><b>user experience and information value<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Who needs SEO?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For those who have a showcase site and do not receive traffic<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For those who do e-commerce and want to increase sales<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For those who manage blogs, magazines or portals<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To whoever wants <\/span><b>emerge in a competitive market<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short: <\/span><b>to anyone who has an online presence and wants to make it really work.<\/b><\/p>\n<h3><b>How to really win at positioning?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are no shortcuts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> There is a <\/span><b>method<\/b><span style=\"font-weight: 400;\">, one <\/span><b>strategy<\/b><span style=\"font-weight: 400;\">, and the will of <\/span><b>build over time<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whoever wins at SEO today hasn&#039;t found the trick.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> He understood what users needed. And he gave it to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have a website but you don&#039;t get <strong>results<\/strong>?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Do you want a strategy? <strong>SEO<\/strong> tailored for your company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udce9 <\/span><b>Write to info@digife.it<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Find out how we can help you transform your website into a real growth tool.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Why are we still talking about SEO? In an era dominated by AI, chatbots, and conversational results, you might think SEO is outdated. Spoiler: it&#039;s not. In fact, today more than\u2026<\/p>","protected":false},"author":4,"featured_media":34320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-34319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notizie"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=34319"}],"version-history":[{"count":2,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34319\/revisions"}],"predecessor-version":[{"id":34323,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34319\/revisions\/34323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/34320"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=34319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=34319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=34319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}