{"id":34279,"date":"2025-07-04T14:17:54","date_gmt":"2025-07-04T14:17:54","guid":{"rendered":"https:\/\/www.digife.it\/?p=34279"},"modified":"2025-07-04T15:23:58","modified_gmt":"2025-07-04T15:23:58","slug":"italy-is-ready-for-the-logistics-challenge-and-there-is-a-boom-in-e-commerce-in-europe","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/italy-is-ready-for-the-logistics-challenge-and-there-is-a-boom-in-e-commerce-in-europe\/","title":{"rendered":"E-commerce boom in Europe: is Italy ready for the logistics challenge?"},"content":{"rendered":"<p data-start=\"239\" data-end=\"668\">E-commerce in Europe is not slowing down at all: <strong data-start=\"302\" data-end=\"349\">is entering its most strategic phase.<\/strong> According to the study <em data-start=\"368\" data-end=\"402\">\u201cThe E-commerce Boom Isn&#039;t Over\u201d<\/em> According to Prologis Research, online demand is set to grow steadily, revolutionizing the logistics models of entire supply chains.<br data-start=\"537\" data-end=\"540\" \/>Italy now faces a choice: <strong data-start=\"584\" data-end=\"668\">invest in digital and sustainable infrastructure or lose competitiveness.<\/strong><\/p>\n<h3 data-start=\"675\" data-end=\"751\">European e-commerce: structural growth and new logistics needs<\/h3>\n<p data-start=\"753\" data-end=\"1014\">The share of e-commerce in continental Europe currently stands at around <strong data-start=\"833\" data-end=\"840\">10%<\/strong>, but an increase of up to is expected <strong data-start=\"878\" data-end=\"901\">13.4% by 2030<\/strong>.<br data-start=\"902\" data-end=\"905\" \/>In the UK the rate has already exceeded 32%, demonstrating how much headroom there is in our market.<\/p>\n<p data-start=\"1016\" data-end=\"1040\">According to Prologis data:<\/p>\n<ul data-start=\"1042\" data-end=\"1365\">\n<li data-start=\"1042\" data-end=\"1154\">\n<p data-start=\"1044\" data-end=\"1154\">Europe will need to <strong data-start=\"1068\" data-end=\"1128\">1.4\u20131.9 million m\u00b2 of new logistics space per year<\/strong> in the next five years.<\/p>\n<\/li>\n<li data-start=\"1155\" data-end=\"1243\">\n<p data-start=\"1157\" data-end=\"1243\">In Italy, the estimated need is <strong data-start=\"1195\" data-end=\"1227\">3.3 million additional m\u00b2<\/strong> between now and 2030.<\/p>\n<\/li>\n<li data-start=\"1244\" data-end=\"1365\">\n<p data-start=\"1246\" data-end=\"1365\">E-commerce penetration in Italy will grow from<strong data-start=\"1302\" data-end=\"1318\">11% at 14.4%<\/strong>, strengthening the role of regional warehouses.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1372\" data-end=\"1438\">Cross-border e-commerce: the role of global platforms<\/h3>\n<p data-start=\"1440\" data-end=\"1688\">The boom of e-commerce <strong data-start=\"1474\" data-end=\"1494\">cross-border<\/strong> is accelerating the transformation.<br data-start=\"1529\" data-end=\"1532\" \/>Platforms like <strong data-start=\"1549\" data-end=\"1577\">Shein, Temu and Aliexpress<\/strong> already represent the <strong data-start=\"1599\" data-end=\"1629\">34% of orders in Spain<\/strong> and they have <strong data-start=\"1638\" data-end=\"1687\">tripled their share in Germany by 2022<\/strong>.<\/p>\n<p data-start=\"1690\" data-end=\"1764\">These companies, with a direct-to-consumer model, are pushing towards:<\/p>\n<ul data-start=\"1766\" data-end=\"1843\">\n<li data-start=\"1766\" data-end=\"1794\">\n<p data-start=\"1768\" data-end=\"1794\">decentralized logistics,<\/p>\n<\/li>\n<li data-start=\"1795\" data-end=\"1817\">\n<p data-start=\"1797\" data-end=\"1817\">regional warehouses,<\/p>\n<\/li>\n<li data-start=\"1818\" data-end=\"1843\">\n<p data-start=\"1820\" data-end=\"1843\">localized inventory.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1845\" data-end=\"2063\">A possible one <strong data-start=\"1859\" data-end=\"1909\">EU reform on the \u201cde minimis\u201d tax exemption<\/strong> It could reduce customs barriers and further incentivize the arrival of international operators, with significant effects on the logistics chain.<\/p>\n<h3 data-start=\"2070\" data-end=\"2133\">Cities and proximity: urban logistics becomes strategic<\/h3>\n<p data-start=\"2135\" data-end=\"2363\">Same-day or 24-hour deliveries are no longer an extra, but <strong data-start=\"2191\" data-end=\"2231\">the norm for digital consumers.<\/strong><br data-start=\"2231\" data-end=\"2234\" \/>For this reason, proximity to urban centers is essential. New generation logistics properties will have to guarantee:<\/p>\n<ul data-start=\"2365\" data-end=\"2499\">\n<li data-start=\"2365\" data-end=\"2399\">\n<p data-start=\"2367\" data-end=\"2399\"><strong data-start=\"2367\" data-end=\"2396\">widespread urban presence<\/strong>,<\/p>\n<\/li>\n<li data-start=\"2400\" data-end=\"2431\">\n<p data-start=\"2402\" data-end=\"2431\"><strong data-start=\"2402\" data-end=\"2428\">modularity of spaces<\/strong>,<\/p>\n<\/li>\n<li data-start=\"2432\" data-end=\"2499\">\n<p data-start=\"2434\" data-end=\"2499\"><strong data-start=\"2434\" data-end=\"2466\">last mile optimization<\/strong> through intelligent technologies.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2506\" data-end=\"2586\">Innovation, AI and Sustainability: The Key Assets of Modern Logistics<\/h3>\n<p data-start=\"2588\" data-end=\"2779\">As also demonstrated by recent developments in <a href=\"https:\/\/www.hdblog.it\/droni\/articoli\/n623801\/amazon-sorpasso-robot-esseri-umani\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, <strong data-start=\"2642\" data-end=\"2673\">automation and sustainability<\/strong> they are now central criteria.<br data-start=\"2702\" data-end=\"2705\" \/>According to Marco Colombo, Vice President Southern Europe Leasing at Prologis:<\/p>\n<blockquote data-start=\"2781\" data-end=\"3072\">\n<p data-start=\"2783\" data-end=\"3072\"><em data-start=\"2783\" data-end=\"3072\">\u201cWe are seeing a structural transformation of supply chains, driven by the need for greater speed, resilience and proximity to consumers.\u00a0 <\/em><em data-start=\"2783\" data-end=\"3072\">The interest in flexible and integrated solutions confirms the strategic importance of logistics as a competitive lever.\u201d<\/em><\/p>\n<\/blockquote>\n<p data-start=\"3074\" data-end=\"3115\">The new logistics hubs will have to adopt:<\/p>\n<ul data-start=\"3117\" data-end=\"3336\">\n<li data-start=\"3117\" data-end=\"3188\">\n<p data-start=\"3119\" data-end=\"3188\"><strong data-start=\"3119\" data-end=\"3158\">robotics and <a href=\"https:\/\/www.digife.it\/en\/lai-revolutionizes-e-commerce-from-voice-experience-to-automated-management\/\">artificial intelligence<\/a><\/strong> for operational efficiency,<\/p>\n<\/li>\n<li data-start=\"3189\" data-end=\"3241\">\n<p data-start=\"3191\" data-end=\"3241\"><strong data-start=\"3191\" data-end=\"3238\">Green buildings and zero-emission operations<\/strong>,<\/p>\n<\/li>\n<li data-start=\"3242\" data-end=\"3336\">\n<p data-start=\"3244\" data-end=\"3336\"><strong data-start=\"3244\" data-end=\"3291\">Predictive analytics and real-time visibility<\/strong> for a transparent and responsive supply chain.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3343\" data-end=\"3386\">Italy must seize the opportunity<\/h3>\n<p data-start=\"3388\" data-end=\"3585\">With an expected growth of the e-commerce logistics market that can <strong data-start=\"3457\" data-end=\"3485\">triple by 2030<\/strong>, Italian companies have a great opportunity ahead of them.<br data-start=\"3542\" data-end=\"3545\" \/>But a change of pace is needed, based on:<\/p>\n<ul data-start=\"3587\" data-end=\"3790\">\n<li data-start=\"3587\" data-end=\"3641\">\n<p data-start=\"3589\" data-end=\"3641\">investments in <strong data-start=\"3605\" data-end=\"3638\">digitalization of processes<\/strong>,<\/p>\n<\/li>\n<li data-start=\"3642\" data-end=\"3726\">\n<p data-start=\"3644\" data-end=\"3726\"><strong data-start=\"3644\" data-end=\"3676\">public-private partnerships<\/strong> to develop smart logistics infrastructures,<\/p>\n<\/li>\n<li data-start=\"3727\" data-end=\"3790\">\n<p data-start=\"3729\" data-end=\"3790\">pay attention to models <strong data-start=\"3750\" data-end=\"3789\">flexible, sustainable and scalable<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4034\" data-end=\"4179\"><strong data-start=\"4099\" data-end=\"4179\">With <a href=\"https:\/\/www.digife.it\/en\/contacts\/\">DigiFe<\/a>, develop tailor-made e-commerce solutions for your online business.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce in Europe isn&#039;t slowing down at all: it&#039;s entering its most strategic phase. According to the study &quot;The E-commerce Boom Isn&#039;t Over&quot; by Prologis Research, demand...<\/p>","protected":false},"author":37,"featured_media":34281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-34279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notizie"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=34279"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/34281"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=34279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=34279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=34279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}