{"id":34228,"date":"2025-06-17T08:08:47","date_gmt":"2025-06-17T08:08:47","guid":{"rendered":"https:\/\/www.digife.it\/?p=34228"},"modified":"2025-06-18T14:08:51","modified_gmt":"2025-06-18T14:08:51","slug":"whatsapp-introduces-advertising-whats-new-for-users-businesses-and-advertisers","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/whatsapp-introduces-advertising-whats-new-for-users-businesses-and-advertisers\/","title":{"rendered":"WhatsApp introduces advertising: what changes for users, businesses and advertisers"},"content":{"rendered":"<p data-start=\"394\" data-end=\"823\">Starting in 2025, also <strong data-start=\"420\" data-end=\"432\">Whatsapp<\/strong> will introduce <strong data-start=\"444\" data-end=\"468\">advertisements<\/strong> within its platform. The news, confirmed by Meta Platforms, marks a historic turning point for the most used messaging app in the world, with over <strong data-start=\"633\" data-end=\"664\">2 billion active users<\/strong>. But be careful: the advertising will not appear in private chats, but in the section <strong data-start=\"748\" data-end=\"765\">Updates<\/strong>, or rather the <strong data-start=\"778\" data-end=\"787\">States<\/strong> (similar to Instagram Stories).<\/p>\n<p data-start=\"825\" data-end=\"986\">This new strategy opens up new <strong data-start=\"859\" data-end=\"889\">opportunities for companies<\/strong>, but also raises questions related to the <strong data-start=\"934\" data-end=\"945\">privacy<\/strong> and the evolution of the user experience.<\/p>\n<h3 data-start=\"993\" data-end=\"1056\">Where will ads be shown on WhatsApp?<\/h3>\n<p data-start=\"1058\" data-end=\"1407\">The <strong data-start=\"1062\" data-end=\"1085\">ads on whatsapp<\/strong> will be shown exclusively in the tab <strong data-start=\"1132\" data-end=\"1155\">Updates\/Status<\/strong>, a section consulted every day by over <strong data-start=\"1201\" data-end=\"1228\">1.5 billion people<\/strong>. It will work similarly to Instagram Stories: as you scroll through your contacts&#039; updates, ads will appear between one status and another.<\/p>\n<p data-start=\"1409\" data-end=\"1507\"><strong data-start=\"1409\" data-end=\"1507\">Chats, voice calls and private messages will remain completely ad-free.<\/strong><\/p>\n<h3 data-start=\"1514\" data-end=\"1568\">Advertising on WhatsApp: What changes for privacy?<\/h3>\n<p data-start=\"1570\" data-end=\"1789\">Meta has guaranteed that <strong data-start=\"1592\" data-end=\"1637\">End-to-end encryption will remain active<\/strong> on all personal content, including chats, calls, and statuses. No ads will be placed in individual or group conversations.<\/p>\n<p data-start=\"1791\" data-end=\"1878\">For the <strong data-start=\"1798\" data-end=\"1825\">advertising targeting<\/strong>, WhatsApp will only use basic information such as:<\/p>\n<ul data-start=\"1880\" data-end=\"2044\">\n<li data-start=\"1880\" data-end=\"1925\">\n<p data-start=\"1882\" data-end=\"1925\">Approximate location (Country or city)<\/p>\n<\/li>\n<li data-start=\"1926\" data-end=\"1953\">\n<p data-start=\"1928\" data-end=\"1953\">Device language<\/p>\n<\/li>\n<li data-start=\"1954\" data-end=\"2004\">\n<p data-start=\"1956\" data-end=\"2004\">Activities within the States and Channels<\/p>\n<\/li>\n<li data-start=\"2005\" data-end=\"2044\">\n<p data-start=\"2007\" data-end=\"2044\">Previous interactions with ads<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2046\" data-end=\"2150\">Sensitive data, such as messages or phone numbers, <strong data-start=\"2104\" data-end=\"2126\">they will not be used<\/strong> for advertising purposes.<\/p>\n<h3 data-start=\"2157\" data-end=\"2208\">Three New Opportunities for Businesses on WhatsApp<\/h3>\n<p data-start=\"2210\" data-end=\"2437\">The introduction of advertising is not the only new feature coming. WhatsApp is evolving into a real <strong data-start=\"2319\" data-end=\"2371\">communication platform for brands and creators<\/strong>, offering three main tools to monetize or promote yourself:<\/p>\n<ol data-start=\"2439\" data-end=\"2948\">\n<li data-start=\"2439\" data-end=\"2581\">\n<p data-start=\"2442\" data-end=\"2581\"><strong data-start=\"2442\" data-end=\"2486\">Advertisements in the States section<\/strong><br data-start=\"2486\" data-end=\"2489\" \/>Perfect for increasing the <a href=\"https:\/\/www.insidemarketing.it\/glossario\/definizione\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> and reach a large audience natively.<\/p>\n<\/li>\n<li data-start=\"2583\" data-end=\"2731\">\n<p data-start=\"2586\" data-end=\"2731\"><strong data-start=\"2586\" data-end=\"2610\">Sponsored Channels<\/strong><br data-start=\"2610\" data-end=\"2613\" \/>Public channels can be promoted in the official WhatsApp directory, increasing visibility and subscribers.<\/p>\n<\/li>\n<li data-start=\"2733\" data-end=\"2948\">\n<p data-start=\"2736\" data-end=\"2948\"><strong data-start=\"2736\" data-end=\"2763\">Paid Subscriptions<\/strong><br data-start=\"2763\" data-end=\"2766\" \/>Companies and content creators will be able to offer exclusive content through monthly subscriptions, keeping most of the revenue (Meta will apply a 10% commission).<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2955\" data-end=\"3004\">Why is WhatsApp focusing on advertising?<\/h3>\n<p data-start=\"3006\" data-end=\"3324\">WhatsApp&#039;s entry into the world of<strong data-start=\"3044\" data-end=\"3068\">digital advertising<\/strong> It is not a coincidence. Meta is looking for new sources of revenue and has already integrated platforms such as <strong data-start=\"3179\" data-end=\"3191\">Facebook<\/strong>, <strong data-start=\"3193\" data-end=\"3206\">Instagram<\/strong> is <strong data-start=\"3209\" data-end=\"3222\">Messenger<\/strong>. WhatsApp represents the final piece, with a commercial potential that is still largely unexplored.<\/p>\n<p data-start=\"3326\" data-end=\"3345\"><strong data-start=\"3329\" data-end=\"3345\">Key data:<\/strong><\/p>\n<ul data-start=\"3346\" data-end=\"3536\">\n<li data-start=\"3346\" data-end=\"3397\">\n<p data-start=\"3348\" data-end=\"3397\">WhatsApp is used by over 200 million businesses.<\/p>\n<\/li>\n<li data-start=\"3398\" data-end=\"3464\">\n<p data-start=\"3400\" data-end=\"3464\">The Status section is visited by 1.5 billion users per day.<\/p>\n<\/li>\n<li data-start=\"3465\" data-end=\"3536\">\n<p data-start=\"3467\" data-end=\"3536\">Following the announcement, Meta stock gained over 2.5% on the stock exchange.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3543\" data-end=\"3583\">Opportunities for marketers and advertisers<\/h3>\n<p data-start=\"3585\" data-end=\"3680\">The introduction of advertising on WhatsApp represents a <strong data-start=\"3645\" data-end=\"3679\">new marketing opportunity<\/strong>:<\/p>\n<ul data-start=\"3682\" data-end=\"4040\">\n<li data-start=\"3682\" data-end=\"3809\">\n<p data-start=\"3684\" data-end=\"3809\"><strong data-start=\"3687\" data-end=\"3721\">Soft and privacy-friendly target<\/strong>: the data used complies with GDPR and offers geolocalized and contextual targeting.<\/p>\n<\/li>\n<li data-start=\"3810\" data-end=\"3927\">\n<p data-start=\"3812\" data-end=\"3927\"><strong data-start=\"3815\" data-end=\"3833\">Native format<\/strong>: Ads flow seamlessly across states, with very high attention rates.<\/p>\n<\/li>\n<li data-start=\"3928\" data-end=\"4040\">\n<p data-start=\"3930\" data-end=\"4040\"><strong data-start=\"3933\" data-end=\"3953\">Real Engagement<\/strong>: ability to link to company WhatsApp channels, create communities and build loyalty.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4042\" data-end=\"4175\">For brands already active on Instagram or Facebook, integration with WhatsApp via <a href=\"https:\/\/www.facebook.com\/business\/tools\/business-manager\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"4126\" data-end=\"4151\">Meta Business Manager<\/strong><\/a> it will be simple and fast.<\/p>\n<h3 data-start=\"4182\" data-end=\"4234\">User concerns: privacy and invasiveness<\/h3>\n<p data-start=\"4236\" data-end=\"4467\">Despite Meta&#039;s assurances, many users are wondering whether WhatsApp will truly remain a private space. The fear is that the introduction of advertising is the first step towards greater monetization of the platform.<\/p>\n<p data-start=\"4469\" data-end=\"4516\">However, the company has now reiterated that:<\/p>\n<blockquote data-start=\"4518\" data-end=\"4647\">\n<p data-start=\"4520\" data-end=\"4647\">\u201cPersonal messages, calls and statuses will remain end-to-end encrypted. Chats will never be flooded with ads.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"4649\" data-end=\"4785\">The changes will be <strong data-start=\"4671\" data-end=\"4698\">introduced gradually<\/strong>, and users will have full control over the Channels they choose to follow or support.<\/p>\n<h3 data-start=\"4792\" data-end=\"4834\">A new era for WhatsApp<\/h3>\n<p data-start=\"4836\" data-end=\"5089\">2025 will be remembered as the year when <strong data-start=\"4878\" data-end=\"4925\">WhatsApp has opened the doors to advertising<\/strong>. An inevitable move for Meta, who aims to <strong data-start=\"4971\" data-end=\"5001\">to valorize economically<\/strong> the huge traffic generated by the app, while trying to <strong data-start=\"5055\" data-end=\"5088\">preserve the user experience<\/strong>.<\/p>\n<p data-start=\"5091\" data-end=\"5202\">For businesses, brands and creators, now is the right time to <strong data-start=\"5152\" data-end=\"5182\">Enter the WhatsApp world<\/strong> strategically:<\/p>\n<ul data-start=\"5204\" data-end=\"5408\">\n<li data-start=\"5204\" data-end=\"5236\">\n<p data-start=\"5206\" data-end=\"5236\">Create a <strong data-start=\"5216\" data-end=\"5236\">Official channel<\/strong><\/p>\n<\/li>\n<li data-start=\"5237\" data-end=\"5279\">\n<p data-start=\"5239\" data-end=\"5279\">Experimenting with the <strong data-start=\"5258\" data-end=\"5279\">new ADV formats<\/strong><\/p>\n<\/li>\n<li data-start=\"5280\" data-end=\"5333\">\n<p data-start=\"5282\" data-end=\"5333\">Offer valuable content through <strong data-start=\"5318\" data-end=\"5333\">Subscriptions<\/strong><\/p>\n<\/li>\n<li data-start=\"5334\" data-end=\"5408\">\n<p data-start=\"5336\" data-end=\"5408\">Integrate WhatsApp into your <strong data-start=\"5369\" data-end=\"5408\">digital communication strategy<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Want to integrate WhatsApp into your digital marketing strategy? <a href=\"https:\/\/www.digife.it\/en\/contacts\/\"><strong data-start=\"193\" data-end=\"211\">Contact us now<\/strong><\/a> and turn every update into a business opportunity.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting in 2025, WhatsApp will also introduce ads within its platform. The news, confirmed by Meta Platforms, marks a historic turning point for the most used messaging app in the world.<\/p>","protected":false},"author":4,"featured_media":34237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-34228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notizie"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=34228"}],"version-history":[{"count":3,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34228\/revisions"}],"predecessor-version":[{"id":34232,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34228\/revisions\/34232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/34237"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=34228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=34228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=34228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}