{"id":34222,"date":"2025-06-13T12:16:14","date_gmt":"2025-06-13T12:16:14","guid":{"rendered":"https:\/\/www.digife.it\/?p=34222"},"modified":"2025-06-17T07:29:40","modified_gmt":"2025-06-17T07:29:40","slug":"work-and-artificial-intelligence-a-transformation-not-a-threat","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/work-and-artificial-intelligence-a-transformation-not-a-threat\/","title":{"rendered":"Work and Artificial Intelligence: A Transformation, Not a Threat"},"content":{"rendered":"

In recent years there has been much talk about how theartificial intelligence<\/strong> will change the world of work. But this has often been done with alarmist tones, talking about job losses, wild automation and an employment crisis.<\/p>\n

Yet, the real numbers<\/strong> tell a different story.<\/p>\n

A recent study by PwC \u2013 AI Jobs Barometer<\/em><\/a>, published in June 2025 \u2013 analyzes millions of job offers in 15 countries and reveals an uncomfortable truth for those who still resist change: AI isn't destroying jobs, it's rebuilding them from scratch.<\/strong><\/p>\n

Here\u2019s what\u2019s happening, and why it\u2019s crucial to prepare, not be scared, today.<\/p>\n

AI Increases Productivity\u2026 Where It\u2019s Actually Used<\/h3>\n

In sectors where the adoption of artificial intelligence is more advanced (consulting, finance, IT), the productivity per employee increased by 27%<\/strong>. In the less digitalized sectors, however, growth stops at 9%.<\/p>\n

This means that technology, if integrated with competence, It doesn't replace people: it enhances them<\/strong>.<\/p>\n

Those who know AI earn more<\/h3>\n

One of the most significant metrics concerns salaries. In sectors with high exposure to AI, paychecks have grown by an average of 16.7%. But the most interesting data concerns those who possess AI-related skills: earn the 56% more<\/strong> compared to those who don't have them.<\/p>\n

Just a year ago, this gap was 25%.
A very clear signal: the market is already rewarding those who have invested in the right skills.<\/strong><\/p>\n

The evolution of skills is ever faster<\/h3>\n

In today's workplace, the skills required are changing at an astonishing rate: in the most AI-related roles, the change in skills required is faster than 66%<\/strong> compared to others.<\/p>\n

University and traditional training are no longer enough. We need an approach continuous<\/strong>, customized<\/strong>, hybrid<\/strong>.
He who does not update himself, stops. He who learns to learn, advances.<\/p>\n

Automatable jobs don't disappear: they transform<\/h3>\n

Against all expectations, even the roles considered most at risk of automation are growing up<\/strong>. +38% in recent years.
Not because AI hasn't entered these sectors, but because it has redefined<\/strong>.<\/p>\n

Repetitive tasks are automated, but new roles, new responsibilities, new opportunities are created around them. Work changes skin. It does not die.<\/p>\n

AI is coming everywhere, even where you don't expect it<\/h3>\n

Thinking that artificial intelligence is \u201cjust for programmers\u201d is now outdated.
Today we find it:<\/p>\n

    \n
  • \n

    in the construction sites<\/strong> that optimize safety<\/p>\n<\/li>\n

  • \n

    in the agricultural fields<\/strong> that monitor crops and irrigation<\/p>\n<\/li>\n

  • \n

    in the warehouses<\/strong> where logistics improves<\/p>\n<\/li>\n

  • \n

    in the hospitals<\/strong> where it supports the diagnosis<\/p>\n<\/li>\n

  • \n

    in the public administration<\/strong> to simplify bureaucracy<\/p>\n<\/li>\n<\/ul>\n

    Every sector is involved. Every profession can evolve.<\/p>\n

    And who works in HR? The change starts there<\/h3>\n

    In this scenario, who is responsible for human resources<\/strong> plays a key role. The question is no longer \u201cwhether\u201d to use AI, but \u201chow\u201d.
    It will make the difference the mentality<\/strong>, not the degree.<\/p>\n

    Companies need to start:<\/p>\n

      \n
    • \n

      Mapping the skills<\/strong> actually present in the organization<\/p>\n<\/li>\n

    • \n

      Invest in continuous training<\/strong>, accessible and flexible<\/p>\n<\/li>\n

    • \n

      Adopting digital tools<\/strong> that stimulate real learning (not the usual theoretical courses)<\/p>\n<\/li>\n

    • \n

      Promote leadership that develops<\/strong>, not that controls<\/p>\n<\/li>\n

    • \n

      Building a company culture<\/strong> ready for change, not just technical innovation<\/p>\n<\/li>\n<\/ul>\n

      AI challenges humans, not replaces them<\/h3>\n

      The real challenge is not \u201ctechnological\u201d. It is human.<\/p>\n

      Artificial intelligence forces us to ask ourselves Who we are<\/strong>, what we can do<\/strong>, how much we are willing to change<\/strong>.
      It's not just about updating software. It's about update the way we think about work<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

      In recent years, there's been much talk about how artificial intelligence will change the world of work. But it's often been done with alarmist tones, talking about job losses,\u2026<\/p>","protected":false},"author":4,"featured_media":34225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-34222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-curiosita-web"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=34222"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/34222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/34225"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=34222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=34222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=34222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}