{"id":32880,"date":"2023-03-23T10:02:54","date_gmt":"2023-03-23T10:02:54","guid":{"rendered":"https:\/\/www.digife.it\/?p=32880"},"modified":"2023-03-23T10:02:54","modified_gmt":"2023-03-23T10:02:54","slug":"google-discover-how-to-optimize-your-site","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/google-discover-how-to-optimize-your-site\/","title":{"rendered":"Google Discover \u2013 How to optimize your site to make the most of it"},"content":{"rendered":"<p><b>Google Discover<\/b><span style=\"font-weight: 400;\"> is a Google feature that shows you a personalized feed of news, articles, videos, and other content based on your interests and online activities. In this article, we&#039;ll explore how this works<\/span><b> Google Discover<\/b><span style=\"font-weight: 400;\"> and how you can optimize your website to get more visibility on this platform.<\/span><\/p>\n<h3><b>How Google Discover works<\/b><\/h3>\n<p><b>Google Discover<\/b><span style=\"font-weight: 400;\"> uses machine learning to identify users&#039; interests and suggest relevant content to them. This is done by analyzing users&#039; previous searches, online activities and use of Google Assistant. The algorithm of <\/span><b>Google Discover <\/b><span style=\"font-weight: 400;\">continuously learns from user interactions, improving recommendations accordingly.<\/span><\/p>\n<p><b>Google Discover<\/b><span style=\"font-weight: 400;\"> presents content in the form of <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover?hl=it\" target=\"_blank\" rel=\"noopener\">sliding tabs<\/a>, each containing an image, a title and a brief summary of the content. Users can interact with tabs by swiping up to view related content, save articles for later reading, or \u201clike\u201d them.<\/span><\/p>\n<h3><b>How to optimize your website for Google Discover<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To get maximum visibility on <\/span><b>Google Discover<\/b><span style=\"font-weight: 400;\">, it is important to optimize your website for the Google algorithm. Below are some SEO strategies you can use to improve your chances of appearing on the Discover feed.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Create high quality content<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">High quality content is the foundation of any <a href=\"https:\/\/www.digife.it\/en\/seo-copywriting-ferrara-bologna\/\">effective SEO strategy<\/a>, and this also applies to <\/span><b>Google Discover<\/b><span style=\"font-weight: 400;\">. Try to create interesting, informative and engaging content for users. Use images and videos to make your content more engaging.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Be specific in your keyword selection<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Keywords are important for <\/span><b>Google Discover<\/b><span style=\"font-weight: 400;\">but should not be overused. Use keywords that are relevant to your content and be specific in selecting those keywords. Keep in mind that <\/span><b>Discover<\/b><span style=\"font-weight: 400;\"> it&#039;s highly personalized, so keywords that work for one user may not work for another.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Use structured data<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Structured data helps Google understand the content of your website. Using schema markup, you can provide additional information about your content, such as the title, author, publication date, and more. This increases the likelihood that your content will appear on<\/span><b> Google Discover<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Use short and descriptive URLs<\/span><\/h4>\n<p><b>Google Discover<\/b><span style=\"font-weight: 400;\"> use URLs to identify content on your website. Use short, descriptive URLs that contain relevant keywords. This increases the likelihood that your content will appear on<\/span><b> Discover<\/b><span style=\"font-weight: 400;\"> and makes it easier for users to understand the content of your website.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Make your website mobile-friendly<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Most users of <\/span><b>Discover<\/b><span style=\"font-weight: 400;\"> access the platform via mobile devices, so it is important that your website is mobile-friendly. Use responsive design to ensure your site adjusts to different screen sizes. Also, make sure your website is fast and easy to navigate on mobile devices.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Provide a high quality user experience<\/span><\/h4>\n<p><b>Google Discover <\/b><span style=\"font-weight: 400;\">Also evaluate the user experience of your website. Make sure your site is easy to navigate and content is accessible. Provide a good user experience for your website visitors and you will be rewarded with increased visibility on <\/span><b>Google Discover<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Update your website frequently<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Regularly update your website with new content to keep your site fresh and relevant. <\/span><b>Google Discover <\/b><span style=\"font-weight: 400;\">Always look for new, high-quality content to show to users, so update your site frequently to increase your chances of appearing on the feed <strong>Discover<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary,<\/span><b> Google Discover<\/b><span style=\"font-weight: 400;\"> is a powerful platform to get your website known. With proper SEO optimization, you can increase your chances of appearing on the Discover feed and reaching a wider audience. Keep in mind that success on <strong>Discover<\/strong> it requires a long-term strategy based on creating high-quality content and continuously optimizing your website.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Discover is a Google feature that shows you a personalized feed of news, articles, videos, and other content based on your interests and online activities. In\u2026<\/p>","protected":false},"author":35,"featured_media":32881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,59,255,20],"tags":[],"class_list":["post-32880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ecommerce","category-notizie","category-promozioni-grafica-siti-web-ecommerce","category-seo"],"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/32880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=32880"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/32880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/32881"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=32880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=32880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=32880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}