{"id":32757,"date":"2022-12-01T13:45:00","date_gmt":"2022-12-01T13:45:00","guid":{"rendered":"https:\/\/www.digife.it\/?p=32757"},"modified":"2022-12-01T13:45:00","modified_gmt":"2022-12-01T13:45:00","slug":"positioning-on-google-what-affects-seo","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/positioning-on-google-what-affects-seo\/","title":{"rendered":"Positioning on Google \u2013 What affects SEO?"},"content":{"rendered":"

What is the <\/span>ranking on Google<\/b>? Have you ever wondered according to what criteria, when we search on the internet, we get a list of results? Why does one site appear before another? Why do we sometimes not find what we are looking for?\u00a0<\/span><\/p>\n

The <\/span>ranking on Google<\/b> it is one of the fundamental aspects for the success and good performance of a website, especially if we are talking about e-commerce. A good location<\/span> allows a site to be easily found on search engines and, consequently, increases its views and sales. But how does it work?<\/span><\/p>\n

Positioning on Google<\/b><\/h3>\n

The practice that deals with this aspect is called SEO, an acronym for Search Engine Optimization, and aims to improve the <\/span>ranking on Google<\/b> of a site. Those involved in SEO must therefore know the positioning factors, also known as ranking factors, or those elements that significantly determine the position of a site on search engines.\u00a0<\/span><\/p>\n

These positioning factors are very many, over 200, and can be divided into two large categories, the on-site positioning factors and the off-site positioning factors. Let's see them in more detail.\u00a0<\/span><\/p>\n

On-site positioning factors<\/b><\/h3>\n

The on-site positioning factors include all the optimizations that can be carried out within a site. Let's see the most important.<\/span><\/p>\n

Site longevity<\/span><\/h4>\n

A domain that has a distant registration date acquires greater authority in the eyes of Google. In other words, the older a site is, the better chance it has of a good one <\/span>ranking on Google<\/b>.<\/span><\/p>\n

Upload speed<\/span><\/h4>\n

For years now, Google has prioritized the needs of users who browse the web. And it is with this in mind that search engines value sites with fast page loads more.\u00a0<\/span><\/p>\n

HTTPS<\/span><\/h4>\n

The HTTPS protocol, which can be found in the first part of the URL bar, indicates that the site we are browsing is secure. A fundamental requirement to be well seen in the eyes of the search engine.\u00a0<\/span><\/p>\n

Sitemaps, titles and descriptions<\/span><\/h4>\n

Another important aspect concerns the structure of the site. A site that ranks high in Google search results must necessarily possess three things:<\/span><\/p>\n