{"id":32314,"date":"2022-07-28T08:25:09","date_gmt":"2022-07-28T08:25:09","guid":{"rendered":"https:\/\/www.digife.it\/?p=32314"},"modified":"2022-07-28T08:25:09","modified_gmt":"2022-07-28T08:25:09","slug":"transparent-reviews-in-a-turn-of-the-crack","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/transparent-reviews-in-a-turn-of-the-crack\/","title":{"rendered":"Transparent reviews - a crackdown on the way"},"content":{"rendered":"

The <\/span>reviews <\/b>online they have acquired such popularity that today they represent one of the main criteria by which people decide where to eat, in which shop to shop and, consequently, which places to avoid. At the same time, more and more merchants and companies, realizing their importance, try to exploit them to promote their business.\u00a0<\/span><\/p>\n

As is often the case, however, customers who are satisfied with the shopping experience tend not to leave any <\/span>review<\/b>, if not the few who are particularly affected positively. On the contrary, most of the <\/span>reviews <\/b>it comes from users who have had a negative experience and who take the opportunity to complain about it.<\/span><\/p>\n

But can we trust them? And if the reviews<\/strong> weren't really true? No fear, a crackdown on the part of the European Union is coming, which requires transparency<\/strong>. But let's go in order.<\/span><\/p>\n

Are the reviews reliable?<\/b><\/h3>\n

As mentioned, a satisfied customer will have little reason to leave a positive review. Much easier to leave <\/span>reviews <\/b>they will be users who are dissatisfied, angry or who have had a negative experience. But how much can we trust a review on the web, whether it be positive or negative? The answer is: not much for now!<\/span><\/p>\n

The <\/span>reviews <\/b>negative ones, for example, are sometimes exploited by users seeking revenge, unfair competitors who aim to harm the competition and people who base their opinion on subjective opinions, isolated episodes, etc. On the contrary, the <\/span>reviews <\/b>positive can be published by friends, relatives or by the companies themselves, directly or on commission.\u00a0<\/span><\/p>\n

In addition, businesses tend to promote positive comments, perhaps by posting them on their site, or by offering discounts and promotions to incentivize them.\u00a0<\/span><\/p>\n

As a result, we can't be certain that the restaurant with the most stars in town is also the best, but it might even be the one with the least.\u00a0<\/span><\/p>\n

Transparent reviews<\/b><\/h3>\n

This problem, however, is destined to change or, to put it better, a part. In Italy, as in other European countries before you, the <\/span>European Directive 2019\/2161<\/span><\/a>, promulgated precisely to regulate the <\/span>reviews <\/b>on the Web. Given that the publication of false reviews remains an illegal practice, even if difficult to verify, the measure aims to increase transparency on the part of companies.\u00a0<\/span><\/p>\n

The European Directive, in fact, requires that a company must:\u00a0<\/span><\/p>\n