{"id":32080,"date":"2022-05-05T14:08:27","date_gmt":"2022-05-05T14:08:27","guid":{"rendered":"https:\/\/www.digife.it\/?p=32080"},"modified":"2022-05-05T14:08:27","modified_gmt":"2022-05-05T14:08:27","slug":"seo-article-template-how-to-create-it","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/seo-article-template-how-to-create-it\/","title":{"rendered":"SEO Article Template - how to create it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the best ways to get visibility on the web is to publish a <\/span><b>SEO article<\/b><span style=\"font-weight: 400;\">, or, better said, an SEO optimized article. For it to be effective, however, it is necessary to know which characteristics it must have and which ones are to be avoided.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, if on the one hand a well-written article becomes a spring that pushes your site up, a poor article will have the opposite effect, &quot;hiding&quot; your web page from the eyes of potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these lines we will provide you with basic guidelines and a template of <\/span><b>SEO article<\/b><span style=\"font-weight: 400;\"> to follow to ensure your articles are optimized for search engines.\u00a0<\/span><\/p>\n<h3><b>The rules for optimizing an SEO article<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before starting it seems appropriate to provide some general information to better understand how search engines work. When a user searches on Google, for example, the search engine uses a series of rules to determine which pages to show in the results and in what order.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure that your article appears at the top of the search results, and is therefore visited, it is necessary to carry out the correct optimization of the<\/span><b>SEO article. <\/b><span style=\"font-weight: 400;\">In this sense the most important elements are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the key word;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the title of the article;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the metadescription;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the titles of the chapters;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the index of contents.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Keyword<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">All the<\/span><b>SEO article<\/b><span style=\"font-weight: 400;\"> it must necessarily start from the study of a keyword that is inherent with the content of the text. Analyzing which keyword to use for your article is arguably the most important aspect of all SEO work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplifying, we can say that the keyword must be the one most searched for by users based on the topic covered. In this article, for example, the keyword must be linked to the correct spelling of a <\/span><b>SEO article<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-32082 aligncenter\" src=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153337.jpg\" alt=\"Keyword - screenshot\" width=\"151\" height=\"64\" srcset=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153337.jpg 151w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153337-18x8.jpg 18w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Title<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">title <\/span><\/i><span style=\"font-weight: 400;\">of<\/span><b>SEO article<\/b><span style=\"font-weight: 400;\"> it&#039;s not just the first thing users see when they go to the page it is placed on. The title is the first thing that appears when an individual searches the web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This element (which is also called <\/span><i><span style=\"font-weight: 400;\">title<\/span><\/i><span style=\"font-weight: 400;\">, from English) is therefore of fundamental importance for two reasons. First of all, on a more technical level, the <\/span><i><span style=\"font-weight: 400;\">title <\/span><\/i><span style=\"font-weight: 400;\">it must contain the keyword that exemplifies the topic dealt with within it. This will allow the text to appear when that keyword is typed into the browser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, a <\/span><i><span style=\"font-weight: 400;\">title <\/span><\/i><span style=\"font-weight: 400;\">captivating will have a better chance of attracting the attention of a potential reader interested in learning more about the topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the owner of a business that has recently opened an e-commerce could be interested in SEO to increase the visibility of the new platform. That is why the article you are reading is called <\/span><b>SEO Article Template - how to create it<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-32083 aligncenter\" src=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153526-300x53.jpg\" alt=\"Title - screenshot\" width=\"300\" height=\"53\" srcset=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153526-300x53.jpg 300w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153526-18x3.jpg 18w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153526.jpg 488w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Metadescription<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you are familiar with internet browsing you will know that when you search the title is not the only thing that appears in the results. Immediately below, in fact, the title is accompanied by a brief description that deepens the content of the page. This text is called <\/span><i><span style=\"font-weight: 400;\">metadescription<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly to the title, the <\/span><i><span style=\"font-weight: 400;\">metadescription <\/span><\/i><span style=\"font-weight: 400;\">it must contain the reference keyword and, at the same time, capture the reader&#039;s attention. There <\/span><i><span style=\"font-weight: 400;\">metadesciption <\/span><\/i><span style=\"font-weight: 400;\">effective is in fact the one that manages to arouse the curiosity of users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-32084 aligncenter\" src=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153749-300x65.jpg\" alt=\"Metadescription - screenshot\" width=\"300\" height=\"65\" srcset=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153749-300x65.jpg 300w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153749-18x4.jpg 18w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-153749.jpg 581w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Titles H1, H2, H3<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If the two previous points concerned aspects &quot;external&quot; to the article itself (especially the <\/span><i><span style=\"font-weight: 400;\">metadescription<\/span><\/i><span style=\"font-weight: 400;\">), L&#039;<\/span><b>SEO article <\/b><span style=\"font-weight: 400;\">it must also be optimized in its content, starting with <\/span><i><span style=\"font-weight: 400;\">chapter titles<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important title is undoubtedly the H1, the main title (not to be confused with the <\/span><i><span style=\"font-weight: 400;\">title<\/span><\/i><span style=\"font-weight: 400;\">, the title of the article). It must contain the keyword but must not be a copy of the <\/span><i><span style=\"font-weight: 400;\">title<\/span><\/i><span style=\"font-weight: 400;\">. In practical terms the H1 must recall the concepts expressed by <\/span><i><span style=\"font-weight: 400;\">title <\/span><\/i><span style=\"font-weight: 400;\">is <\/span><i><span style=\"font-weight: 400;\">metadescription<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The optimization of the titles of the following chapters, i.e. H2, H3, etc., is also important from an SEO perspective. Each of them must contain a sub-theme of the general topic. Their usefulness consists, on the one hand, in indicating to the user the micro arguments that are expressed in that section. From a search engine point of view, however, these titles facilitate the analysis work of browsers, which are able to understand the topic of the article more precisely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking this article again as an example, the H2 title of this chapter is &quot;<\/span><i><span style=\"font-weight: 400;\">Titles H1, H2, H3<\/span><\/i><span style=\"font-weight: 400;\">&quot;. This choice was made to make you understand that you are reading these lines that in this section we would have dealt with the titles of the individual paragraphs. At the same time, the <a href=\"https:\/\/it.wikipedia.org\/wiki\/Crawler\" target=\"_blank\" rel=\"noopener\">crawler<\/a> of a search engine, reading the title, understands that the topic is linked to the more general one of<\/span><b>SEO article <\/b><span style=\"font-weight: 400;\">and it is also able to extrapolate other relevant keywords, improving the visibility of the article.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Content index<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In very complex articles, with a large number of chapters and sub-chapters, it may be useful to introduce one <em>table of contents<\/em>, a list that is shown at the beginning of the article and that lists all the chapter and sub-chapter titles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is useful both for the search engine, which is thus able to get a precise idea of the contents of the article, and for the user who can jump directly to the paragraph that interests him most.<\/span><\/p>\n<h3>Summary<\/h3>\n<p>To briefly summarize what has been said so far, make sure your article has a <em>title<\/em> and one <em>metadescription\u00a0<\/em>relevant, effective and engaging. When someone searches for your article on the web, something like this must appear:<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-32086 aligncenter\" src=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-154359-300x161.jpg\" alt=\"seo article template - screenshot\" width=\"300\" height=\"161\" srcset=\"https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-154359-300x161.jpg 300w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-154359-18x10.jpg 18w, https:\/\/www.digife.it\/wp-content\/uploads\/2022\/05\/Immagine-2022-05-05-154359.jpg 414w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Once the link is clicked, interested people will find themselves in front of the text in front of you too. Here is your model of <strong>SEO article<\/strong>.<\/p>\n<p>Obviously the work of optimizing an article from an SEO perspective requires an in-depth study on keywords, contents and layout. So why not rely on industry professionals like Digife? <a href=\"https:\/\/www.digife.it\/en\/contacts\/\">Contact us<\/a> for more information!<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the best ways to get visibility on the web is to publish an SEO article, or, better said, an SEO optimized article. For it to be effective, ...<\/p>","protected":false},"author":35,"featured_media":32085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,59,20],"tags":[],"class_list":["post-32080","post","type-post","status-publish","format-standard","has-post-thumbnail","category-curiosita-web","category-notizie","category-seo"],"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/32080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=32080"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/32080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/32085"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=32080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=32080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=32080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}