{"id":32068,"date":"2022-04-28T12:00:56","date_gmt":"2022-04-28T12:00:56","guid":{"rendered":"https:\/\/www.digife.it\/?p=32068"},"modified":"2022-04-21T09:52:08","modified_gmt":"2022-04-21T09:52:08","slug":"social-media-seo-an-integrated-strategy","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/social-media-seo-an-integrated-strategy\/","title":{"rendered":"Social Media and SEO - an integrated strategy for your site"},"content":{"rendered":"

The management of a business on the web is a very complex activity, as it branches out through different channels and requires numerous optimization activities. To be successful on the internet, in fact, the company's website must be subjected to a practice that takes the name of <\/span>SEO<\/b><\/a>, while for social networks it is useful to study a strategy of <\/span>social media marketing<\/b><\/a>.<\/span><\/p>\n

These two practices, often considered separate from each other, can actually work together to improve the company's visibility and sales. So let's see how <\/span>social media and SEO<\/b> they can influence each other.<\/span><\/p>\n

How do social media and SEO interact?<\/b><\/h3>\n

The two optimization activities of <\/span>social media and SEO<\/b> they are often considered separate from each other due to an algorithm. Social media are in fact based on an independent algorithm, compared to that used by search engines. For this reason, these two aspects are often managed separately but, in hindsight, they are much more linked to each other than it appears. How?<\/span><\/p>\n

A correctly optimized website and a regularly updated Facebook page can contribute to a significant increase in visibility. As long as the two are connected to each other.\u00a0<\/span><\/p>\n

An optimized website will have a good chance of appearing in users' online search results, generating traffic to the site. At this point, visitors could be redirected to the company's Facebook page, via the classic social icon on the site. If they then decide to follow the social page, they could always stay up to date on the latest news, discounts and promotions, building loyalty to the company.\u00a0<\/span><\/p>\n

Conversely, a Facebook page that posts content on a regular basis will help increase its online visibility. If it contains a link to the reference website, some visitors may decide to visit the site page, with obvious advantages in terms of visibility and sales.\u00a0<\/span><\/p>\n

Even in the event of a drop in traffic, a strong link between these two channels is extremely useful. If, for example, you notice a sharp decline in visitors to the site, a series of countermeasures must be implemented, which however take some time to be effective. In the meantime, we can count on social media as an alternative source of traffic. Creating a solid link between social media and website therefore becomes fundamental for an integrated commercial strategy.\u00a0<\/span><\/p>\n

How to increase visitors (and sales)<\/b><\/h3>\n

Creating a communication channel between social networks and the website is a great way to increase the presence of your company on the web, which however requires an integrated strategy. Be careful though, that doesn't mean that <\/span>social media and SEO<\/b> must follow the same strategy, indeed. In fact, they play different roles in terms of communication:<\/span><\/p>\n