{"id":31811,"date":"2021-10-29T08:01:24","date_gmt":"2021-10-29T08:01:24","guid":{"rendered":"https:\/\/www.digife.it\/?p=31811"},"modified":"2021-10-29T08:01:24","modified_gmt":"2021-10-29T08:01:24","slug":"e-mail-marketing-the-complete-guide","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/e-mail-marketing-the-complete-guide\/","title":{"rendered":"Email marketing: the complete guide"},"content":{"rendered":"

On the 50th anniversary of<\/span>e-mail<\/b>, invented by Ray Tomlinson<\/a> in 1971, digital mail is still one of the tools of <\/span>marketing <\/b>(but not only) more important and used.<\/span><\/p>\n

The inbox of each of us receives a large quantity of every day <\/span>promotional mails<\/b>, <\/span>newsletter <\/b>is <\/span>marketing messages<\/b>. For e-commerce companies that intend to take advantage of a <\/span>email marketing<\/b>, therefore, it becomes essential to develop a strategy to get noticed in the sea of <\/span>e-mail<\/b> that flood the inboxes of potential customers every day.\u00a0<\/span><\/p>\n

So what are the steps to take to prevent your campaign from <\/span>email marketing <\/b>sadly ends up in the spam folder? The key word is segmentation. Let's see what it is.<\/span><\/p>\n

Audience cluster\u00a0<\/b><\/h3>\n

Let's start with a definition. With the term audience clusters<\/strong> we mean a set of people who share common characteristics. Clusters can be grouped according to the most disparate parameters, such as age, gender, nationality and personal tastes, depending on the type of business and the objectives of your e-commerce.\u00a0<\/span><\/p>\n

When, in the previous paragraph, we talked about segmentation, the reference was precisely to audience clusters. A plan of <\/span>email marketing <\/b>well-researched is of fundamental importance for the success of your business, but becomes useless if you don't pay the right attention to the audience receiving the advertisement.<\/span><\/p>\n

Therefore\u2026 <\/span>Segmentation<\/b>.\u00a0<\/span><\/p>\n

Nobody knows your customers like you do. Create different customer lists (which in technical jargon are also called <\/span>audience segments<\/span><\/i>) based on their common characteristics.\u00a0<\/span><\/p>\n

It is a long and expensive job, often managed by special programs, which today more and more companies decide to implement: <\/span>CRM<\/span><\/i><\/a>.\u00a0<\/span><\/p>\n

But how do you divide your clientele? And on the basis of what parameters? Depends!<\/span><\/p>\n

\u00a0It depends on several factors, first of all the type of your business. Generally speaking, the most useful and widespread categories are:<\/span><\/p>\n