{"id":31789,"date":"2021-10-05T09:59:58","date_gmt":"2021-10-05T09:59:58","guid":{"rendered":"https:\/\/www.digife.it\/?p=31789"},"modified":"2021-10-05T10:02:20","modified_gmt":"2021-10-05T10:02:20","slug":"marketing-automation-affiliate-marketing-grow-your-e-commerce","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/marketing-automation-affiliate-marketing-grow-your-e-commerce\/","title":{"rendered":"Marketing Automation and Affiliate Marketing - Grow your e-commerce"},"content":{"rendered":"

In a historical period in which the world economy has been tormented by numerous and unpleasant events known to all, companies find themselves having to face new daily challenges to be able to remain competitive, especially in a crowded and competitive sector such as the web.\u00a0<\/span><\/p>\n

If, on the one hand, it is true that the numerous and repeated lockdowns that characterized 2021 have favored the <\/span>trade on the internet<\/b>, it is equally true that it has become more difficult for the sites<\/span> e-commerce<\/b>, convince potential customers to spend money on their platform, due to increased competition and a reduction in the budget available to users.\u00a0<\/span><\/p>\n

At this point the solutions (by us) proposed in <\/span>previous articles<\/span><\/a>, while remaining valid, they are no longer sufficient. Let's see how the companies are reacting to the situation, through the use of two tools linked together: the<\/span> marketing automation<\/b> and the<\/span>affiliate marketing<\/b>.<\/span><\/p>\n

What is Marketing Automation?<\/b><\/h3>\n

With the term <\/span>Marketing Automation<\/b> the technology that allows an e-commerce to automate and optimize the workflow is defined, with obvious advantages in terms of time and money, and also offers the possibility of monitoring the results obtained.\u00a0<\/span><\/p>\n

However, the term is often the subject of confusion and misunderstanding, as it is often confused with a plan <\/span>automatic spam<\/span><\/i><\/a> you hate <\/span>email marketing<\/span><\/i><\/a>. It therefore seems necessary to clarify precisely the meaning of this concept.\u00a0<\/span><\/p>\n

When it comes to <\/span>marketing automation <\/b>we refer to software that can be implemented on different channels, such as social media, but which is mostly used in<\/span>email marketing<\/span><\/i>.<\/span><\/p>\n

The implementation of a system of<\/span> marketing automation <\/b>guarantees a series of advantages. Let's see what they are:\u00a0<\/span><\/p>\n