{"id":31683,"date":"2021-08-23T07:47:47","date_gmt":"2021-08-23T07:47:47","guid":{"rendered":"https:\/\/www.digife.it\/?p=31683"},"modified":"2021-08-23T07:47:47","modified_gmt":"2021-08-23T07:47:47","slug":"google-ads-advertising-in-internet-times","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/google-ads-advertising-in-internet-times\/","title":{"rendered":"Google Ads - Advertising in the age of the internet"},"content":{"rendered":"

Born in October 2000 with the name of Google Adwords<\/a>,<\/span> Google Ads<\/b> is a paid service that allows you to enter <\/span>advertising content<\/b> within the search pages of <\/span>Google<\/b>.<\/span><\/p>\n

Grow your business with the help of this valuable tool. The future of<\/span>advertising<\/b> is called <\/span>Google Ads<\/b>.\u00a0<\/span><\/p>\n

Why use Google Ads?<\/b><\/h3>\n

Thanks to continuous checks and updates, <\/span>Google Ads<\/b> has quickly become a fundamental tool for those who want to make<\/span>online advertising<\/b>. The reason is simple, <\/span>Google <\/b>is, by far, the <\/span>search engine<\/b> most used worldwide.<\/span><\/p>\n

\u00a0According to statistical data, it is used by the 95% of European users and the 75% of US users.<\/span><\/p>\n

An absolute domination, which is lessened only in some countries (such as China, Russia and Japan), often also influenced by political and cultural issues that go beyond the preferences of individuals.<\/span><\/p>\n

To stay within our borders, the 94% of Italian users uses <\/span>Google <\/b>as the main search engine.\u00a0<\/span><\/p>\n

In short <\/span>Google <\/b>it is the tool we all use to browse the web.<\/span><\/p>\n

It is also important to underline that the<\/span> Google Ads campaigns <\/b>they are not only displayed on the search engine of <\/span>Google<\/b>, but also all <\/span>non-Google partner sites<\/span><\/a>. Basically, the ads published through Google Ads are visible almost everywhere.<\/span><\/p>\n

But the success of the<\/span> advertising campaigns<\/b> of <\/span>Google Ads<\/b> it is also conveyed by another aspect, equally important: more users connect to the network every day.<\/span><\/p>\n

L'<\/span>Istat<\/span><\/a> reveals that 65.3% of the Italian population has daily access to the internet and the figure grows further if only people born after 1966 are considered (79.6%). Conversely, in 2006 the people who <\/span>not <\/b>they were able to access the network were 63% of the total population.<\/span><\/p>\n

The future of the web<\/b><\/h3>\n

Therefore the future seems to lean towards an ever greater one <\/span>digitization<\/b>. The so-called <\/span>Internet of things<\/span><\/a> sees investments and turnover increase while, recently, the founder of Facebook <\/span>Mark Zuckerberg <\/span><\/i>stated that he wanted to create a shared virtual space called <\/span>Metaverse<\/span><\/a>, along the lines of the OASIS virtual world described in the film <\/span>Ready Player One<\/span><\/a>.<\/span><\/p>\n

If there was still a need to reiterate it, the web is the business of the future.\u00a0<\/span><\/p>\n

We have already talked, in a previous article, about how this is the best time to digitize your business (here the link).\u00a0<\/span><\/p>\n

However, being present on the network is not enough. Unlike what happens for physical stores, i <\/span>online stores<\/b> they have to deal with a much wider reality, in which there are also more potential competitors.<\/span><\/p>\n

And that's exactly where it comes into play <\/span>Google Ads<\/b>.\u00a0<\/span><\/p>\n

What is Google Ads?<\/b><\/h3>\n

Google Ads<\/b> is the perfect tool to advertise your company on the web.\u00a0<\/span><\/p>\n

In this chapter we will explain that <\/span>what is Google Ads<\/b>, how it works and how you can use it to improve your online presence, site visits and profits.\u00a0<\/span><\/p>\n

What is Google Ads?<\/b> It is an advertising platform <\/span>pay-per-click<\/span><\/a> which allows advertisers to reach certain audiences, based on parameters that can be set both manually and automatically.\u00a0<\/span><\/p>\n

Google Ads <\/b>is based on the concept of <\/span>live auction<\/span><\/a>: when a user searches the web, an auction is generated among the ads that are most relevant to the search term. Based on the offer of the various advertisers (and other parameters determined by Google) the user who carried out the search will see a certain number of sponsored ads appear.\u00a0<\/span><\/p>\n

The benefits of Google Ads<\/b><\/h3>\n

The benefits of using this tool are many. <\/span>Google Ads<\/b>in fact, it allows you to:\u00a0<\/span><\/p>\n