{"id":29252,"date":"2018-09-03T13:13:12","date_gmt":"2018-09-03T13:13:12","guid":{"rendered":"https:\/\/www.digife.it\/?p=29252"},"modified":"2018-09-03T15:07:59","modified_gmt":"2018-09-03T15:07:59","slug":"defend-website-from-negative-seo","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/defend-website-from-negative-seo\/","title":{"rendered":"Negative SEO: how to spot it on your website"},"content":{"rendered":"<div id=\"fws_69d8b9923ee95\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69d8b9923f838\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_custom_1535635528242\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-2-percent\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >Index of topics on Negative SEO<\/h2><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ol>\n<li><a href=\"#definizione-negative-seo\">Definition of the term negative SEO (or negative SEO)<\/a><\/li>\n<li><a href=\"#tipologie-di-negative-seo\">Most common practices of negative SEO<\/a><\/li>\n<li><a href=\"#individuare-attacchi-di-negative-seo\">How to spot a negative SEO attack<\/a><\/li>\n<\/ol>\n <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"definizione-negative-seo\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h3 style=\"color: #005698;text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >1 Definition of the term negative SEO (or negative SEO)<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Has your site suddenly lost numerous visits for no apparent reason? If you search for your company name in search engines, do you see pages with Chinese text?<br \/>\nIf you answered both questions in the affirmative, most likely your site may have immediately a<strong>negative SEO activities<\/strong> (or negative SEO in Italian).<\/p>\n<p><strong>So what is the definition of negative SEO?<\/strong> It is a set of techniques applied to a specific website to reduce the positioning within the SERP (search engine results page) of a search engine (such as Google).<br \/>\nThese techniques can be applied both directly on the site (on-site activities) and externally (off-site activities). We will see in detail in the next paragraph, the different effects that can occur with this type of malicious SEO activity.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"tipologie-di-negative-seo\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h3 style=\"color: #005698;text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >2 Most common practices of negative SEO<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>As anticipated in the previous paragraph, the negative SEO attacks suffered by a website can be either directly on the website or through \u201cexternal injections\u201d.<\/p>\n<p>Among the most popular techniques to ruin a website&#039;s reputation are:<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Creation of spam within the site:<\/strong> Suddenly looking for your website on search engines, you are shown the pages of your company with compromising words like: viag **, ses ** etc. ? Most likely you have undergone a<strong>on-site spam activity<\/strong> (activities within the site). This means that the security of your website has been compromised and those who have applied the negative seo, have inserted compromising words in your articles and pages and linked them to low quality sites. We recommend that you apply the best security techniques to best protect your website.<\/li>\n<li><strong>\u00a0Unnatural backlinks<\/strong> (unnatural inbound links): This technique, which takes place outside the website (off-site), is difficult to identify as, apparently there are no errors but suddenly your website disappears from the search results and consequently there are drops sudden visits.<strong>Unnatural backlinks are based<\/strong> on the creation of numerous links, coming from poor quality portals, which point towards the website whose credibility within the search engine is to be destroyed. Such <strong>activity must be well monitored and controlled<\/strong>, because otherwise in the long term it will destroy the authority of the \u201cvictim\u201d website and the consequence of being \u201celiminated\u201d by Google temporarily or permanently because the search engine rules are not respected.<\/li>\n<li>\u00a0<strong>Duplication of content:<\/strong> Among the negative SEO techniques, the <strong>duplication of the contents of a particular website<\/strong> and publication on others is widespread. Even this technique, like the previous one, can generate &quot;confusion&quot; on search engines, such as the downgrading of the original page compared to the previous one. To prevent the loss of visits in the long term due to this negative SEO activity, it is necessary to monitor through special tools the possible duplication of their contents and possibly report to the search engines the websites that copy them.<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"individuare-attacchi-di-negative-seo\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h3 style=\"color: #005698;text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >How to spot a negative SEO attack<\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Recognizing any negative SEO activities suffered by your website is not easy to identify, but there are some elements that can be monitored: <\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>A sudden drop in search traffic:<\/strong> In the event that by monitoring the progress of visits to your website, you notice a sudden and drastic decrease in visits, you have most likely suffered malicious activity. Before alarming you, we suggest you do further checks to emphasize that it is not linked to the incorrect insertion of the monitoring code or to a period of a few visits that is repeated every year (such as for example for some types of companies the week of August 15th) .<\/li>\n<li><strong>Loss of keyword rankings within search results:<\/strong> If you search for your company name or a certain keyword (keywords) you appear in search results with and you don&#039;t find a match with your website, you have probably suffered an SEO attack. Possible evidence of this element can be: duplication of content, malicious links within your website or towards it.<\/li>\n<li><strong>Sudden appearance in search engines of inappropriate content:<\/strong> Searching for the name of your company do you get results in Chinese or with inappropriate words like: ses **, viag ** etc.? This negative SEO activity is usually applied both within the site and externally. C.<span class=\"ILfuVd yZ8quc\">equally<\/span> inappropriate content is inserted into the website and more targeted activities are applied that compromise its security.<\/li>\n<\/ul>\n <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d8b99242f2e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 0.5px; height: 1px; margin-bottom: 0.5px;\" data-width=\"100%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-border\"><\/div><\/div><div id=\"fws_69d8b99243555\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 40px;\" class=\"divider\"><\/div><\/div><h3 style=\"color: #005698;text-align: center\" class=\"vc_custom_heading vc_do_custom_heading\" >You suspect your website has suffered<br \/>\nNegative SEO activities? <\/h3><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Trust our professionalism, we will be able to support you in identifying and eliminating malicious activities.<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div><a class=\"nectar-button medium regular accent-color  regular-button\"  role=\"button\" style=\"\"  href=\"https:\/\/www.digife.it\/en\/contacts\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Contact us for SEO advice<\/span><\/a><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"margin-top: 0.5px; height: 1px; margin-bottom: 0.5px;\" data-width=\"100%\" data-animate=\"\" data-animation-delay=\"\" data-color=\"default\" class=\"divider-border\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Index of topics on Negative SEO Definition of the term negative SEO (or negative SEO) Most common practices of negative SEO How to spot a negative SEO attack 1 Definition of the ...","protected":false},"author":1,"featured_media":29268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,59,242],"tags":[],"class_list":{"0":"post-29252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"category-notizie","9":"category-sicurezza"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/29252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=29252"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/29252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/29268"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=29252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=29252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=29252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}