{"id":28817,"date":"2017-12-07T13:34:13","date_gmt":"2017-12-07T13:34:13","guid":{"rendered":"https:\/\/www.digife.it\/?p=28817"},"modified":"2017-12-07T13:39:50","modified_gmt":"2017-12-07T13:39:50","slug":"how-to-build-a-good-contact-list","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/how-to-build-a-good-contact-list\/","title":{"rendered":"Email Marketing - How to Build a Good Contact List"},"content":{"rendered":"

EMAIL MARKETING - CONTACT LIST<\/b><\/span><\/h1>\n

HOW TO BUILD THE RIGHT LIST<\/b><\/span><\/h2>\n

 <\/p>\n

Won't you be one of those who only care about page views or having a lot of fans on social networks, without engaging in building a, much more important, email list of contacts?<\/span><\/p>\n

A well-made email list is still a very powerful marketing tool<\/b>.<\/span><\/h4>\n

But well done what it means<\/strong>?<\/span><\/p>\n

Well done means that the information you have, i.e. the email addresses in the list, was obtained with the consent of the people <\/b>and therefore completely voluntary.<\/b><\/span><\/p>\n

It is very important that people get you give consent to the use of their data<\/strong>, including email.<\/span><\/p>\n

You have certainly happened to find communications in your inbox that come from complete strangers. Irritating right? How did they get your email address? In this case, communication starts already on the wrong foot and you risk going through spammer<\/b>.<\/span><\/p>\n

Let's not consider the fact that we are very wary of considering any kind of offer from a stranger.<\/span><\/p>\n

The rule therefore is (or should be):<\/span><\/p>\n

Do not send emails without first receiving the recipient's consent<\/b><\/span><\/em><\/h3>\n

Creating your own email list is essential for a company because it allows you to establish a very personal communication with a potential customer. <\/span><\/p>\n

The posts on social media scroll quickly, an email remains in the inbox of our contact until he decides to read or delete it.<\/span><\/p>\n

 <\/p>\n

The question that many are therefore asking is:<\/span><\/p>\n

I buy an email list and start sending (spamming) messages to everyone without distinction<\/strong> or do I send newsletters only to those who are interested and have expressly given their consent to receive my communications?<\/span><\/p>\n

Many would obviously choose the first option, which is simpler and more immediate. But what are the risks<\/strong>?<\/span><\/p>\n