It is essential that a website is optimized for search engines<\/p>\n
Mobile devices have revolutionized the world we live in!
\nThis continuous evolution of technology has radically changed our daily life, our way of seeing the reality that surrounds us and of approaching it.
\nSmartphones or even phablets are now mobile PCs, through which you can perform multiple actions such as booking holidays or hotels, consulting e-commerce before making a purchase, chatting with groups of friends, browsing social media about the lives of others, etc. . etc.
\nIn short, they are an integral part of our lives, in fact, google statistics say that we consult them at least 150 times a day and we spend an average of 177 minutes on the device and it seems that their use is destined to grow.
\nStatistical sources predict that by 2018, more than 1\/3 of the world's population will use smartphones.
\nThe use of smartphones and tablets has far exceeded that of computers and PCs and this does not surprise us given their convenience.
\nToday, users are active on cell phones even while watching TV.
\nWhere do we want to go? Simple!
\nThis is a huge opportunity for businesses because it implies the ability to reach their customers wherever they are, via mobile devices.
\nWhatever the goal you want to achieve for your business, mobile devices offer a wide range of opportunities to reach the right customers, at the right time and in the right place.
\nWhere to start?
\nFrom a business website that works well for mobile devices that have smaller screens.
\nPeople are out and about, often in a hurry and rely on search engines to find what they are looking for in real time.
\nSearch engines offer results that match the search terms and the user's location and, moreover, they can understand if a website is optimized for mobile devices or not.
\nWhat does mobile optimized mean?
\nA site optimized for search engines is a site created in responsive design, that is, a website that adapts itself to the size of the screen of those who are viewing it.
\nOnce the website used for mobile devices has been created, it is essential that search engines find it and be able to display it in the results.
\nThe fundamental parameters on which the optimization of a website for mobile devices is based are performance and usability.
\nPerformance refers to the loading speed of a site, while usability is the experience of each user on the site.
\nWhy is optimization so important?
\nBecause if a company site offers an optimal browsing experience to mobile users, the search engines will position it among the first results and therefore it will have greater visibility and favor the growth of the commercial activity.
\nThe speed of a mobile site can win or lose a customer.
\nUsers are often in a hurry and want instant results, so they expect fast mobile sites.
\nIt is essential that mobile sites are quick and easy to use.
\nGoogle statistics say 53% of users abandon pages that take more than three seconds to load. On the other hand, pages whose loading speed is even one second faster can generate an increase in conversion rates of up to 27%.<\/p>\n