{"id":25768,"date":"2016-01-07T15:31:14","date_gmt":"2016-01-07T15:31:14","guid":{"rendered":"http:\/\/www.digife.it\/?p=25768"},"modified":"2017-03-08T14:03:31","modified_gmt":"2017-03-08T14:03:31","slug":"2016-facebook-will-not-be-enough-a-simple-company-page","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/2016-facebook-will-not-be-enough-a-simple-company-page\/","title":{"rendered":"Facebook 2016: Facebook, a simple company page will no longer be enough !!"},"content":{"rendered":"<h4 style=\"text-align: justify;\">2016: Facebook, a simple company page will no longer be enough<\/h4>\n<p><em> The year has passed and it&#039;s time to take stock!<\/em><br \/>\nAccording to it <strong>IAB Forum 2015<\/strong>, the largest Italian event dedicated to the world of digital communication held in Milan, <strong>the future is Internet Advertising!<\/strong><br \/>\nFrom the United Kingdom come statistical data that mark the future of Italy with regard to advertising: Internet Advertising is destined to obtain ever more substantial investments.<br \/>\nThe protagonists in this advertising field are undoubtedly<strong> Google Adwords<\/strong> is <strong>Facebook Ads.<br \/>\n<\/strong><\/p>\n<h4 style=\"text-align: justify;\"><strong>But the facebook page alone will no longer be enough!<\/strong><\/h4>\n<p style=\"text-align: justify;\">In 2016 we will see Facebook in constant evolution: updates will be foreseen that will favor commercial profiles, such as the system of <strong>messaging with customers and the &quot;buy now&quot; button<\/strong>, which will give users the possibility of direct communication with the company.<\/p>\n<p>Faced with these new tools and increasingly fierce competition, <strong>in 2016 there will be more and more investments on Facebook and social media<\/strong>, so a company will no longer be able to limit itself to mere presence, but will have to create a marketing strategy that will have to:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Actively interact with customers,<\/li>\n<li style=\"text-align: justify;\">Find opportunities for contact,<\/li>\n<li style=\"text-align: justify;\">Advertise the profile locally and by target.<\/li>\n<\/ul>\n<p>And all this will penalize those contents or posts defined as organic (i.e. simple texts or images without direct promotional actions) to ensure that the web becomes more and more a resource for the company.<\/p>","protected":false},"excerpt":{"rendered":"<p>2016: Facebook, a simple company page will no longer be enough The year has passed and it&#039;s time to take stock! According to the IAB Forum 2015, the largest Italian event dedicated\u2026<\/p>","protected":false},"author":17,"featured_media":25769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,59,217],"tags":[],"class_list":{"0":"post-25768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-curiosita-web","8":"category-notizie","9":"category-social-media"},"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/25768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=25768"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/25768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/25769"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=25768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=25768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=25768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}