{"id":23811,"date":"2015-02-13T15:29:09","date_gmt":"2015-02-13T15:29:09","guid":{"rendered":"http:\/\/www.digife.it\/?p=23811"},"modified":"2015-02-13T15:29:09","modified_gmt":"2015-02-13T15:29:09","slug":"5-tips-to-make-your-newsletter-more-effective","status":"publish","type":"post","link":"https:\/\/www.digife.it\/en\/5-tips-to-make-your-newsletter-more-effective\/","title":{"rendered":"5 Tips to Make Your Newsletter More Effective"},"content":{"rendered":"

The right time makes a difference<\/strong><\/p>\n

Many times we ask ourselves what is the best time to send newsletters or emails. To dispel any doubts, here is a very explanatory infographic I would say: the best bands are from 9 to 10 and from 15 to 17.<\/p>\n

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Personalize emails<\/strong><\/p>\n

Not all customers are the same and have the same interests. Using CRM software that are able to segment the target customers, it is possible to create personalized newsletters based on the content of greatest interest.<\/p>\n

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Limit the sending of the newsletter<\/strong><\/p>\n

Companies that send too many email communications get very high cancellation rates as a result.
\nDepending on the activity that the company carries out, the experts recommend a maximum of 2-3 mailings per month, a number of communications that will hardly disturb, but which will be sufficient to remember and inform.<\/p>\n

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Avoid too long newsletters<\/strong>
\nPeople are always in a hurry, so the wwwletter shouldn't contain too much information or too long texts. Learn to organize texts into: titles, subtitles, bulleted and numbered lists.
\nMake it easy to unsubscribe<\/strong>
\nForcing customers to receive emails is pointless and counterproductive.
\nEach email should contain a link which makes it easy to unsubscribe from the newsletter or mailing list.<\/p>","protected":false},"excerpt":{"rendered":"

The right time makes the difference Many times we ask ourselves what is the best time to send newsletters or emails. To dispel any doubts, here is a very explanatory infographic I would say: the best bands ...<\/p>","protected":false},"author":4,"featured_media":1066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,59],"tags":[],"class_list":["post-23811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-email-wwwsletter-pec","category-notizie"],"_links":{"self":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/23811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/comments?post=23811"}],"version-history":[{"count":0,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/posts\/23811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media\/1066"}],"wp:attachment":[{"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/media?parent=23811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/categories?post=23811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digife.it\/en\/wp-json\/wp\/v2\/tags?post=23811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}